Sage launches marketing academy

The Academy is considered Hanoi’s first institute to emphasise branding, PR, advertising, market research, digital marketing and social media.

Sage is a pioneer in creating a ‘sharing and training’ environment between mentors who are leading experts with many years of experience and a high reputation in the field and practitioners who are mostly managers and branding-PR-marketing specialists.

Sage aims to support enterprises in building leading brands and implementing effective marketing and PR campaigns. Sage mentors are professional, skilled and experienced experts while practitioners are considered rookies, or as the group puts it ‘new collages’.

The lessons and subjects are designed to be realistic and practical and rooted in research.

Courses that are receiving popular feedback are Leadership Building Brand, Strategic PR Planning, Market Research, and Advertising Planning, as well as several others.

Sage prides itself on the balance between training and education, theory and practice.

“We introduced a practitioners-centric model with a theoretical foundation. This is not just a marketing training centre, our students can apply knowledge they learn directly to their work and implement effective marketing and PR campaigns immediately after their lessons,” said Nguyen Thanh Son, co-founder of Sage and general director of media firm T&A Ogilvy.

“We share with and train our new collages to build specialisations and specific skills,” said Co-founder of Sage and brand strategic manager Nguyen Duc Son from marketing and communications company Richard Moore Associates.

Founded by leading specialists in branding and communications, Sage is a forum of the best mentors in Vietnam in the marketing, communications and PR fields.