Passion for Better Living: SCG showcases home and living innovations

SCG's showcase at Architext Expo '18

Aside from solutions for homeowners, concrete systems and other building material innovations were also developed to serve the particular needs of contractors.

Anuvat Chalermchai, brand management and communications director of SCG Cement-Building Materials, said, “We have put together a showcase of innovative building materials and living technology to reinforce our position as the Cement Expert and Innovation Leader. The showcase revolves around an in-depth Customer Value Proposition that addresses the varied lifestyles of homeowners.”

“Visitors can discover new experiences that provide convenience, time efficiency, and safety. All of these aim to serve customers’ lifestyles which have influenced by fast-changing technology in the digital world. Besides, contractors’ needs are also considered and catered for with a variety of services which enhance project efficiency,” added Anuvat.

In the framework of the showcase, SCG introduced numerous highlight solutions, including SCG eldercare, cool home innovations, the SCG innovative roofing system, and the SKIVE collection by COTTO.

SCG's first solution is “Din Saw Mini,” a robot developed for elder care. The innovation will efficiently help families take care of elders with specific medical conditions

The second is the cool home innovations, which turn any house into a cool and comfortable place to live by selecting the right building materials with High Energy Efficiency labels. The AIRflow™ System and Well AIR System facilitate air ventillation and improve air quality

The third is SCG innovative roofing system, which makes houses more comfortable and safer with a variety of innovations and systems, such as SCG Heat Protection System, SCG Leakage Protection System, SCG Fixing Solution System, and SCG Ventilation System

The fourth is the SKIVE collection by COTTO. It is the latest collection from the collaboration between COTTO and world-renowned design studio “Jacob Jensen Design,” highlighting the philosophy of simplistic Scandinavian design. The products promise to deliver a new luxury experience under the concept “innovative human-centric,” fitting in with the lifestyle of modern families. Sanitary products with thinner rims feature a sleeker look, including wash basins and Convenic Slim Seats

“For building contractors, SCG also provides the Precast Concrete System from SCG Building Tech. The system reduces construction time by up to three months. The service solutions offering precast home infrastructure and architectural design services will also be featured at the SCG booth,” said Anuvat.

SCG offers premium quality cement and innovative building materials in many ASEAN countries. In Vietnam, SCG has been putting efforts into understanding customer behaviour and needs and offers products and services that address the particular Customer Value Proposition.

Notably, recently, SCG Concrete has been developing better products and services to serve customer's needs and meet the requirements of higher standards of construction technology, including fast-setting concrete, early strength concrete, and post-tension.

For the cement industry, SCG is developing a pathway to become the cement expert as core value proposition to serve homeowners and contractors following the mission of ‘passion for better living.'

Anuvat added: “In addition to these products, SCG also provides service innovations that address customers’ pain points when it comes to home building and renovation. In the digital era, SCG believes that customers’ convenience and accessibility are integral.”

SCG, one of the leading conglomerates in the ASEAN region, comprises of three core businesses, including SCG Cement-Building Materials, SCG Chemicals, and SCG Packaging. With more than 200 companies under its umbrella and approximately 57,000 employees, SCG creates and distributes innovative products and services that respond to the current and future needs of consumers.

SCG began operations in Vietnam in 1992 with the trading business and gradually expanded investment to diverse fields, such as the cement-building materials, chemicals, and packaging industries.