Korean coffee shop chain enters Vietnam
HCMC – South Korea-based coffee shop chain Caffe Bene will launch its first store at the intersection of Dong Khoi and Mac Thi Buoi streets in HCMC’s District 1 next Sunday.
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| Employees of the fi rst Caffe Bene shop in Vietnam pose for a group photo - Photo: TN |
Caffe Bene, which debuted in South Korea in 2008, is a famous coffee brand for Korean youth. The brand name of Caffe Bene has spread to over 13 countries with 1,520 cafes under franchise.
Ho Minh Hoang, director of Caffe Bene Vina Co. Ltd. as the partner of the South Korean company, said all Caffe Bene shops are designed in European style to offer a warm and comfortable atmosphere. The Vietnamese firm plans to open cafés in major cities in Vietnam.
The first coffee shop serves a wide variety of drinks and snacks from 6:30 a.m. to 10:30 p.m.
Korean star Lee Jong Suk will be present at the opening ceremony of the first coffee shop in HCMC next Sunday.
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