Vietnam's F&B experiences renaissance thanks to joint efforts

Vietnam's F&B experiences renaissance thanks to joint efforts

After the food and beverage industry suffered under the blow of the pandemic, growth has been recovering through the last year.
Vietnamese textile and garment producers on track with 2021's goal

Vietnamese textile and garment producers on track with 2021's goal

Despite the heavy influence of the pandemic, Vietnam's textile and garment makers are striving to achieve the nations' export turnover target in 2021.
Unravelling the conundrum of the Great British market

Unravelling the conundrum of the Great British market

For businesses to build on the progress of the Vietnam Value Programme and penetrate the UK market, experts say they will require a suitable branding strategy, including initiating long-term relationships with customers and distributors.
Hybrid trade events push nation’s brand

Hybrid trade events push nation’s brand

The end of last month saw a successful hybrid trade exhibition, at which Singaporean and Vietnamese partners could establish new relations and long-standing partnerships – both of which can profit from these markets as mutual dependencies can be utilised.
Vietnam Value Programme aims high in national brand exposure stakes

Vietnam Value Programme aims high in national brand exposure stakes

As Vietnam’s economy is further strengthened by creative and innovative manufacturers who are aiming to increase their brand value at home and abroad, the Vietnam Value Programme is deemed to further leverage national brand position among the highest rated brands in the world.
Trading with a digital tint

Trading with a digital tint

To further promote and strengthen the position of high-quality Vietnamese goods and services in the domestic and international markets, the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade has been working with e-commerce platforms.
Lychee going digital thanks to Vietrade’s online tie-ups

Lychee going digital thanks to Vietrade’s online tie-ups

Lychee – the small, rounded fruit with its sweet, white scented flesh – is on its way to Japanese customers thanks to the activities of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade and more lenient regulations from the Japan
Domestic brands soar with Vietnam Value Programme

Domestic brands soar with Vietnam Value Programme

With the ever-increasing participation and recognition of local companies in the Vietnam Value Programme, the country is building its national brands and is ready to take the world by storm.
Hai Duong angles to boost lychee exports

Hai Duong angles to boost lychee exports

The Vietnam Trade Promotion Agency and Hai Duong held a conference to promote the exports of Thanh Ha lychee and other distinct agricultural products.    
ST25 and building up a protected trademark

ST25 and building up a protected trademark

ST25 rice - also known as Soc Trang fragrant rice, yielded from the ST25 rice variety - is the creative result of the hard researching process of agricultural engineer Ho Quang Cua and his team for the past 12 years.
Enhancing the competitiveness of special Vietnamese brands

Enhancing the competitiveness of special Vietnamese brands

While global trade plays an increasingly important role in Vietnam’s socioeconomic development, the government’s Vietnam Value Programme has been contributing to establish and promote domestic brands within local and international markets.
Vietnam Value Forum 2021 officially kicked off

Vietnam Value Forum 2021 officially kicked off

Vietnam Value Forum 2021 was organised on April 19 with the topic “Vietnam Value – New Position, New Value”, as part of Vietnam Value Week 2021.
Vietnam asserting its brand identity on the global stage

Vietnam asserting its brand identity on the global stage

This week the Ministry of Industry and Trade in coordination with agencies, businesses, and other organisations will hold the National Brand Week Programme 2021 to celebrate efforts made by the government, the ministry, and the business community to enhance the position and image of Vietnamese brands through the Vietnam Value Programme.
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