Vietnamese textile and garment producers on track with 2021's goal
By Hai Van
November 15, 2021 | 20:29
Despite the heavy influence of the pandemic, Vietnam's textile and garment makers are striving to achieve the nations' export turnover target in 2021.
Unravelling the conundrum of the Great British market
By Hai Van
October 30, 2021 | 09:00
For businesses to build on the progress of the Vietnam Value Programme and penetrate the UK market, experts say they will require a suitable branding strategy, including initiating long-term relationships with customers and distributors.
Hybrid trade events push nation’s brand
By Van Nguyen
September 27, 2021 | 13:40
The end of last month saw a successful hybrid trade exhibition, at which Singaporean and Vietnamese partners could establish new relations and long-standing partnerships – both of which can profit from these markets as mutual dependencies can be utilised.
Vietnam Value Programme aims high in national brand exposure stakes
By Van Nguyen
July 29, 2021 | 10:42
As Vietnam’s economy is further strengthened by creative and innovative manufacturers who are aiming to increase their brand value at home and abroad, the Vietnam Value Programme is deemed to further leverage national brand position among the highest rated brands in the world.
Trading with a digital tint
By Van Nguyen
June 21, 2021 | 08:00
To further promote and strengthen the position of high-quality Vietnamese goods and services in the domestic and international markets, the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade has been working with e-commerce platforms.
Lychee going digital thanks to Vietrade’s online tie-ups
By Van Nguyen
May 24, 2021 | 14:38
Lychee – the small, rounded fruit with its sweet, white scented flesh – is on its way to Japanese customers thanks to the activities of the Vietnam Trade Promotion Agency under the Ministry of Industry and Trade and more lenient regulations from the Japan
Domestic brands soar with Vietnam Value Programme
By Van Nguyen
May 20, 2021 | 11:00
With the ever-increasing participation and recognition of local companies in the Vietnam Value Programme, the country is building its national brands and is ready to take the world by storm.
Hai Duong angles to boost lychee exports
By Van Anh
May 18, 2021 | 12:37
The Vietnam Trade Promotion Agency and Hai Duong held a conference to promote the exports of Thanh Ha lychee and other distinct agricultural products.
ST25 and building up a protected trademark
By Nguyen Tran Tuyen
May 14, 2021 | 14:00
ST25 rice - also known as Soc Trang fragrant rice, yielded from the ST25 rice variety - is the creative result of the hard researching process of agricultural engineer Ho Quang Cua and his team for the past 12 years.
Enhancing the competitiveness of special Vietnamese brands
By Van Nguyen
May 11, 2021 | 12:38
While global trade plays an increasingly important role in Vietnam’s socioeconomic development, the government’s Vietnam Value Programme has been contributing to establish and promote domestic brands within local and international markets.
Vietnam Value Forum 2021 officially kicked off
By Hai Van
April 22, 2021 | 10:31
Vietnam Value Forum 2021 was organised on April 19 with the topic “Vietnam Value – New Position, New Value”, as part of Vietnam Value Week 2021.
Vietnam asserting its brand identity on the global stage
By Van Nguyen
April 22, 2021 | 07:30
This week the Ministry of Industry and Trade in coordination with agencies, businesses, and other organisations will hold the National Brand Week Programme 2021 to celebrate efforts made by the government, the ministry, and the business community to enhance the position and image of Vietnamese brands through the Vietnam Value Programme.
A hard commitment to soft power
By Van Nguyen
March 03, 2021 | 00:19
In a year of unprecedented global challenges, Vietnam has been an advocate of cooperation and opening more to the world.
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