Buy now pay later service launched on LOTTE Mart app

September 30, 2024 | 18:18

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LOTTE C&F, the deferred payment service known as "Buy Now, Pay Later" (BNPL) under LOTTE Group, officially launched in the Vietnamese market on September 27.

LOTTE C&F aims to bring Vietnamese consumers a modern and reliable shopping model, enhancing the online shopping experience.

Buy now pay later service launched on LOTTE Mart app

General directors of LOTTE C&F, LOTTE Mart, LOTTE Financial Corporation

The explosive growth of e-commerce and the trend of online shopping have driven BNPL services to become increasingly popular. In Vietnam, the BNPL trend meets the need for flexible consumption and helps reduce financial pressure, providing a more convenient shopping experience.

Alongside the rapid expansion of this market, consumers are becoming more cautious and prioritising reputable brands to ensure safe and transparent shopping experiences.

LOTTE Group has launched a retail agency channel under the Buy Now, Pay Later model, aiming to fully capitalise on the growing potential of the rapidly expanding BNPL market.

With support from the group’s key financial arms, LOTTE Financial Corporation (Japan) and LOTTE Capital (South Korea), LOTTE C&F is committed to offering flexible, transparent, and easily accessible shopping services to Vietnamese consumers.

Through this collaboration, LOTTE C&F aims to become the top choice for Vietnamese consumers in consumer shopping.

The partnership with LOTTE Mart marks an important milestone for LOTTE C&F to reach a large number of modern users and provide smart shopping services through the supermarket’s shopping ecosystem.

Customers in Vietnam can experience BNPL service while shopping online on the LOTTE Mart app, with various choices ranging from daily groceries to electronics and household items.

LOTTE C&F is dedicated to enhancing the shopping experience by offering a modern and reliable BNPL service, designed to address customer needs effectively. Key features include streamlined procedures, flexible payment options, and transparent information.

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