Bright colours to brighten up region’s motorcycles

August 03, 2012 | 14:15

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BASF, the world’s leading chemical company, has announced its global and Asia-Pacific colour trends.

There will be an emergence of refined, rich colours due to natural disasters and a market slowdown leading people in Asia-Pacific to find comfort in the scents of their homeland and are focusing on colours and designs that project the unique qualities of their cultures and nations, according to BASF.

Among motorcycles for family use, conservative and luxurious colours like pearl white, black, silver remain popular. On the other hand, motorcycles for personal use also feature bright colours to reflect individual style.

In fast-developing Asian countries, the preference for more nature-related colours such as browns and greens suggests that people are gradually leaning towards a more leisure-oriented urban lifestyle, as opposed to focusing entirely on luxury.

This is also reflected in the growing popularity of sports utility vehicles in China. One may therefore expect to see more green and brown SUVs in Asian cities in the future.

“We are going to see more typically Asian colours used in vehicles in the region,” said Chiharu Matsuhara, chief colour designer at BASF Coatings Japan. “The emerging sentiment is to value our origins and show our own style instead of being led by other foreign cultures and preferences.”