Bayer inspires kids to discover science

Science Discovering Adventure book may give rise to the next generation of scientists

The picture book, the follow-up to What’s Up With the Earth? launched in 2013, was jointly developed by Bayer Vietnam and First News. It is a science and education project under the company’s corporate and social responsibility (CSR) programme called Bayer Cares for Societies.

With its storytelling, adorable characters, and vivid illustrations, the book brings science to life in an exciting and fun way. It aims to inspire younger generations to explore and embrace the sciences and encourage them to pursue healthier and more sustainable living.

“Science and innovation are two leading drivers of development in our society. As an innovative life science company, Bayer creates cutting-edge life science solutions for human beings, animals, and plants in order for us to have a better life,” said Kohei Sakata, general director of Bayer Vietnam at the launch event in Ho Chi Minh City. “In addition, we are strongly committed to promoting science education and inspiring boys and girls to be future scientists. We believe this is very important as it brings better ideas and better solutions to the world.”

The picture book introduces a new life science theme and continues the exciting adventures of the same characters from the last book. Na, Ti, and Teo take another adventure into discovering simple living things around them.

The children’s curiosity will hopefully lead them to explore the wonders of science in their daily lives. It is an exciting path of discovery that holds the answers to questions like why do birds sing? what is the structure of the human body? how do we stay healthy? It also identifies different kinds of plants and explains how they grow, as well as reinforcing the importance of clean water in our daily lives, and how best to care for pets. The book also includes fun and simple science exercises so that children can do experiments at home with their parents or friends.

“The reading process, with its hands-on experiments, will constantly excite children’s curiosity and imagination, and encourage them to keep exploring the sciences and nature in their daily lives,” Sakata said.

A short cartoon complements the learning process. The book was developed by Bayer and First News under the Making Science Make Sense programme.

“We are happy to join Bayer in this great initiative to further ignite a passion for science among Vietnamese children. The picture book can give children a new perspective on the phenomena of our daily lives through the prism of science. It uses practical experiments to give children a thirst for the further exploration of science in their daily lives,” said Nguyen Thi Tam Hang, vice deputy managing director of First News.

In addition to launching scientific picture books, Bayer Vietnam, in co-operation with Live and Learn, will also organise school activities and events to help promote science education among children and inspire them to learn more about the natural world around them. Within the scope of its social commitment, Bayer Vietnam has, for many years, conducted targeted social activities for communities in the areas of science and education, health, social needs, and community projects under the programme Bayer Cares for Societies. This commitment is an integral element of Bayer’s corporate policy. Under this programme, the company will also launch a new project this year to help improve life for empoverished communities in the Mekong Delta region.

One of highlights of the project is the participation of volunteers who are employees of Bayer Vietnam. Bayer volunteerism demonstrates the company’s CSR commitment aimed at giving people a better life, while simultaneously creating a connection with the surrounding communities.

Bayer is a global enterprise with core competencies in the life science fields of healthcare and agriculture. Its products and services are designed to benefit people and improve their quality of life. The group also aims to create value through innovation, growth, and high earning power.

Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In the fiscal year 2015, the group employed around 117,000 people and had sales of EUR46.3 billion ($51.28 billion). Capital expenditures amounted to EUR2.6 billion ($2.88 billion), while R&D expenses were EUR4.3 billion ($4.76 billion). These figures include those for its hi-tech polymer business called Covestro, which was floated on the stock market on October 6, 2015 as an independent company.