Ad agency JWT racks up PMAA awards

October 18, 2016 | 20:18

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Advertising agency J. Walter Thompson Vietnam has been awarded the Blue Dragon Award as “Best of Vietnam” at the Promotion Market Awards of Asia 2016, held in Malaysia’s capital city Kuala Lumpur.

This is the first major win of its kind for an advertising company from Vietnam at this competitive awards show, which includes entrants from countries such as Singapore, Australia, New Zealand, China, India, Indonesia, and Malaysia.

J. Walter Thompson, the name behind brands such as Vietnam Airlines, Ford, PepsiCo, Unicharm Diana, and K+/VSTV, also won an unprecedented number of other awards on the day. These include the Silver Dragon Award for Best Entertainment Campaign - Nestle Kit Kat; the Silver Dragon Award for Best Brand Trials - KFC; and the Black Dragon Award for Best Experiential Campaign - Aquafina.

Held for the first time in 2000, Dragons of Asia’s Promotion Market Awards of Asia (PMAA) have recognised the best in results-driven marketing communications, by agencies and clients across all countries in Asia. The awards cover the following disciplines: integrated marketing, marketing disciplines, digital marketing, innovative ideas and concepts, and brand building and awareness.

By By Mai Phuong

What the stars mean:

★ Poor ★ ★ Promising ★★★ Good ★★★★ Very good ★★★★★ Exceptional