A new era of shopping for Saigon's trendiest young people

October 10, 2019 | 16:09
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There VND Then – a new era of shopping in the form of a lifestyle concept store will soon be available for Saigon's trendiest young people.
a new era of shopping for saigons trendiest young people
The There VND Then concept store is set to open in the fourth quarter of this year

Designed to bring Ho Chi Minh City's shopping and entertainment scene to the next level, the There VND Then concept store is set to open in the fourth quarter of this year at 99 Nguyen Hue, Ben Nghe ward, District 1 of Ho Chi Minh City, promising to become the superior multifunctional space that offers a lifestyle-fashion, dining, and grooming – for the current generation.

Beyond taking the honour as Vietnam's first retailer to officially offer multiple high-end international streetwear brands, There VND Then serves as a creative space for community collaborations and creative endeavours.

a new era of shopping for saigons trendiest young people

Tucked away inside the heart of There VND Then’s concept store is a hidden Barbershop – offering a contemporary take on traditional barbering. Services on offer include haircuts, straight razor shaves, relaxing shampoo experiences, or any combination thereof.

a new era of shopping for saigons trendiest young people

Last but not least, There VND Then introduces Blackyard, a dessert bar keeping you cool in the Ho Chi Minh City heat. Starting with its signature black FROYO, sweet treats offered include decadent milkshakes and bright layered lemonades – this oasis is the answer to your Instagram-worthy dessert dreams.

More than just a shopping venue, the concept store will host regular artistic and cultural events that reflect and shape street culture trends.

By Thai An

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