Emphasis put on Vietnam’s national branding and global business
May 13, 2022 | 08:00
Academic and industry experts believe it's time to take a comprehensive and concrete approach to building Vietnam's national brand to foster the nation’s rise to a next-level economy.
Unravelling the conundrum of the Great British market
October 30, 2021 | 09:00
For businesses to build on the progress of the Vietnam Value Programme and penetrate the UK market, experts say they will require a suitable branding strategy, including initiating long-term relationships with customers and distributors.
Social video becomes the new normal
June 24, 2021 | 19:33
Platforms allowing video consumers to watch and create their own video content like Facebook have been growing more popular during the COVID-19 pandemic.
ACCESSTRADE Vietnam repositions after six years
June 24, 2021 | 09:09
ACCESSTRADE Vietnam celebrated its sixth anniversary with more than one million publishers, advertisers, and partners accompanying the company’s development.
Vietnam Value Forum 2021 officially kicked off
April 22, 2021 | 10:31
Vietnam Value Forum 2021 was organised on April 19 with the topic “Vietnam Value – New Position, New Value”, as part of Vietnam Value Week 2021.
Vietnam climbs higher on Brand Finance’s Global Soft Power Index 2021
February 27, 2021 | 09:22
Vietnam is the only nation in ASEAN jumping 2.5 points on Brand Finance’s Global Soft Power Index 2021 from 50th to 47th globally.
Super Brand Day – An excellent e-commerce initiative for brands
January 28, 2021 | 12:21
Super Brand Day events on Lazada have significantly improved the visibility of participating brands, helping them break records on sales and product views.
VPBank called to stage for strongest private bank brand in Vietnam
September 26, 2019 | 17:43
VPBank continues to be the most powerful private bank in Vietnam, selected by global brand rating organisation Brand Finance in its 2019 report.
Muong Thanh among top 10 most prestigious and highest-quality brands
April 17, 2019 | 19:25
Muong Thanh Hospitality was honoured among the top 10 most prestigious and highest-quality brands on the occasion of the Vietnamese Brands' Day on April 20.
Vietnam Post receives Vietnamese Excellent Brand Award
April 08, 2019 | 18:28
Vietnam Post Corporation has passed an impressive obstacle course of numerous metrics and criteria to receive the Vietnamese Excellent Brand Award.
Local brands looking for x-factor
May 30, 2011 | 11:00
With Vietnam accelerating toward international economic integration, many Vietnamese enterprises are increasingly aware of the need to improve their competitiveness, and of the need for a professional and comprehensive branding strategy.
Time for nation to show competitive streak
May 30, 2011 | 07:16
Vietnam’s ever-deeper global economic integration has prompted local enterprises to promote their brand names and to boost their competitiveness. However, much remains for them to do to establish sustainable big brand names.
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