brand

The hoops to jump through for global brand protection

May 05, 2021 | 10:00

With an increasing number of brand names of Vietnamese enterprises such as Pho Thin 13 Lo Duc and ST25 rice recently taken advantage of in the US market, protection of trademarks in the States through the United States Patent and Trademark Office (USPTO) becomes crucial. Le Quang Vinh, intellectual property attorney from law firm Bross & Partners, writes about how enterprises can shun such a predicament in foreign markets, especially the US.

Why Vietnamese brands struggle in other markets 1

May 05, 2021 | 08:00

Trade protection and brand building have become an imperative for product distinction of local businesses in overseas markets.

Vinamilk comes full circle with Vietnam Value Award

December 23, 2020 | 11:24

With a strong drive to constantly improve the quality of its products, leading local dairy company Vinamilk has once again taken home the Vietnam Value Award.

Amid COVID-19, Vietnam's brand value skyrockets 29 per cent to $319 billion

December 22, 2020 | 15:26

According to Brand Finance's top 100 nation brands have lost $13.1 trillion of brand value in 2020 as they negotiate the COVID-19 landscape.

PNJ shining in top 50 leading Vietnamese brands

December 19, 2020 | 10:47

Vietnam’s top jewel maker PNJ once again triumphed the list of top 50 leading Vietnamese brands leveraging its constant efforts to best serve customers.

Thien Long Group enters top 50 brands Vietnam and Asia's 200 Best Under a Billion List

December 18, 2020 | 16:57

Thien Long Group has just made it into teh top 50 leading Vietnamese brands, a short while after being named in Asia’s 200 Best Under a Billion List.

VIMC’s new brand identity towards a new development milestone

December 15, 2020 | 18:07

Vinalines has totally changed its corporate brand identity and took on the new brand name VIMC to achieve new development targets.

Vinalines announces new brand VIMC for future sustainable grow

November 05, 2020 | 14:14

With the new corporate brand of VIMC, Vinalines is aiming to reach new heights to extend its reach beyond the continent and to grow sustainably in the future.

Insurer turns up heat on Japanese appeal

August 31, 2020 | 20:35

General director Hideaki Maeomote of Tokio Marine Insurance Vietnam talks about the insurer's new brand commitment and experience of quality Japanese services.

GoViet to be rebranded as Gojek Vietnam

July 03, 2020 | 17:10

GoViet, one of Vietnam's leading on-demand multi-service platforms, today announced that it will unite its app and brand under Gojek to become Gojek Vietnam.

Oil and gas companies make an effort to build enterprise culture

December 19, 2019 | 08:18

Building and consolidating the brand is now see as a compulsory mission and a part of the long-term development strategies by oil and gas companies.

Driving massive business growth through financial sector communication

October 11, 2019 | 17:56

Nguyen Dieu Cam, general director at T&A Ogilvy, shared about the need for a transformation at Winning With Women Financial Services Marketing Summit.

Enforcing intellectual property rights – lesson from Samsung C&T

August 30, 2019 | 15:18

Co-operation between intellectual property and other authorities like Business Registration Office would help address trademark infringements more effectively.

Gov’t adopts intellectual property strategy through 2030

August 26, 2019 | 16:00

The Government has adopted an intellectual property strategy setting goal to further improve Vietnam’s global innovation index (GII), Vietnam Government Portal (VGP) reported.