Unlocking the potential of Vietnamese medicinal herbs

Unlocking the potential of Vietnamese medicinal herbs

Vietnamese medicinal herbs only account for a small share of the global pharmaceutical market.
Hanoi promotes trade, investment, tourism cooperation with central provinces

Hanoi promotes trade, investment, tourism cooperation with central provinces

Hanoi Centre for Investment, Trade, and Tourism Promotion (HPA) on July 7 held a conference to promote investment, trade and tourism cooperation with central provinces.
VICO Fresh coconut creates buzz at trade show

VICO Fresh coconut creates buzz at trade show

Following its introduction at Thaifex Anuga 2023, VICO Fresh coconut water received immediate attention from international customers and partners.
Vietnam strengthens green branding

Vietnam strengthens green branding

Vietnamese businesses face a new challenge as consumption patterns swiftly transition towards environmentally favourable goods.
Increasing trade connectivity between Hanoi and localities

Increasing trade connectivity between Hanoi and localities

The Hanoi Centre for Investment, Trade, and Tourism Promotion (HPA) on November 23 held a trade promotion programme, connecting food suppliers in the Red River Delta region with exporters.
Vietnam recognises 325 products as national brands

Vietnam recognises 325 products as national brands

In 2022, 172 businesses with a total of 325 products were honoured as Vietnam's national brands.
Brand Finance Forum 2022: Honouring Vietnam’s 50 most valuable brands in 2022

Brand Finance Forum 2022: Honouring Vietnam’s 50 most valuable brands in 2022

Brand Finance announced the 50 most valuable brands at the Brand Finance Forum 2022 on September 21 in Hanoi.
Ample opportunities for Vietnamese businesses in trade

Ample opportunities for Vietnamese businesses in trade

The Ministry of Industry and Trade (MoIT) will be held a trade connection programme from May 20 to 22 in Hanoi to promote the trade activities of local businesses.
New year, new value for national brands

New year, new value for national brands

In the upcoming new lunar year, Vietnam’s government and business community are breaching the barriers that last year left, supported by the national brand recognition through the Vietnam Value Programme, which paves the way for businesses to assert their position in domestic and international markets.
Vietnam Value Programme gears up for brand supremacy

Vietnam Value Programme gears up for brand supremacy

Amid its integration into global markets, Vietnam’s government has been emphasising the role of national brands with the Vietnam Value Programme, which will head into its next round in March to select those companies and products that will be further supported in the domestic and overseas markets.
Heading towards the eighth Vietnam Value Programme

Heading towards the eighth Vietnam Value Programme

Amid Vietnam’s march towards international economic integration, the recognition of national brands that offer the highest quality and the most innovative products plays a crucial role.
Vietnam and Norway promote trade cooperation through online conference

Vietnam and Norway promote trade cooperation through online conference

To honour and further intensify the trade relationship between Vietnam and Norway, both nations will hold an online trade promotion conference on November 25.
Rubber industry aims for quality and sound solutions

Rubber industry aims for quality and sound solutions

Rubber has been the focus of the government and stakeholders. The promotion as a national brand is meant to further push the crucial role of the industry.
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