Ample opportunities for Vietnamese businesses in trade

Ample opportunities for Vietnamese businesses in trade

The Ministry of Industry and Trade (MoIT) will be held a trade connection programme from May 20 to 22 in Hanoi to promote the trade activities of local businesses.
New year, new value for national brands

New year, new value for national brands

In the upcoming new lunar year, Vietnam’s government and business community are breaching the barriers that last year left, supported by the national brand recognition through the Vietnam Value Programme, which paves the way for businesses to assert their position in domestic and international markets.
Vietnam Value Programme gears up for brand supremacy

Vietnam Value Programme gears up for brand supremacy

Amid its integration into global markets, Vietnam’s government has been emphasising the role of national brands with the Vietnam Value Programme, which will head into its next round in March to select those companies and products that will be further supported in the domestic and overseas markets.
Heading towards the eighth Vietnam Value Programme

Heading towards the eighth Vietnam Value Programme

Amid Vietnam’s march towards international economic integration, the recognition of national brands that offer the highest quality and the most innovative products plays a crucial role.
Vietnam and Norway promote trade cooperation through online conference

Vietnam and Norway promote trade cooperation through online conference

To honour and further intensify the trade relationship between Vietnam and Norway, both nations will hold an online trade promotion conference on November 25.
Rubber industry aims for quality and sound solutions

Rubber industry aims for quality and sound solutions

Rubber has been the focus of the government and stakeholders. The promotion as a national brand is meant to further push the crucial role of the industry.
Ceramics and pottery of Vietnam conquer the hearts of consumers at home and abroad

Ceramics and pottery of Vietnam conquer the hearts of consumers at home and abroad

Vietnam’s pottery and ceramics are among the long-standing and proud handicrafts that the Vietnam Value Programme promotes as national brands at home and abroad.
Construction material suppliers look towards strong rise in 2022

Construction material suppliers look towards strong rise in 2022

Vietnamese construction material producers have seen a fair share of success, thanks to the efforts of the Vietnam Value Programme and associated agencies and ministries.
Vietnam's F&B experiences renaissance thanks to joint efforts

Vietnam's F&B experiences renaissance thanks to joint efforts

After the food and beverage industry suffered under the blow of the pandemic, growth has been recovering through the last year.
Vietnamese textile and garment producers on track with 2021's goal

Vietnamese textile and garment producers on track with 2021's goal

Despite the heavy influence of the pandemic, Vietnam's textile and garment makers are striving to achieve the nations' export turnover target in 2021.
Unravelling the conundrum of the Great British market

Unravelling the conundrum of the Great British market

For businesses to build on the progress of the Vietnam Value Programme and penetrate the UK market, experts say they will require a suitable branding strategy, including initiating long-term relationships with customers and distributors.
Hybrid trade events push nation’s brand

Hybrid trade events push nation’s brand

The end of last month saw a successful hybrid trade exhibition, at which Singaporean and Vietnamese partners could establish new relations and long-standing partnerships – both of which can profit from these markets as mutual dependencies can be utilised.
Vietnam Value Programme aims high in national brand exposure stakes

Vietnam Value Programme aims high in national brand exposure stakes

As Vietnam’s economy is further strengthened by creative and innovative manufacturers who are aiming to increase their brand value at home and abroad, the Vietnam Value Programme is deemed to further leverage national brand position among the highest rated brands in the world.
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