What makes a company to be an employer of choice?

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Product branding has become common knowledge and it is what marketers practice to increase the sales of their products or services. Employment branding is not that popular. What is employment branding and why it is important to attract and retain talents?

Employment branding is the message on "what are employer's unique selling points and why employer's workplace is appealing to talents".  Knowing what talents care about most will help the companies locate the appropriate resources to get to the right talents.

Leadership is everything A good leadership team is the top criteria that the most attractive employer brand should have. A good leadership team today is not only a driven element of a successful business, but also a principal attribute helps an organisation to become an employer of choice. Before somebody becomes a leader, focus is all about growing himself or herself.

But after he/she becomes a leader, success is all about growing and developing others. Therefore, when you hire a candidate for a leader's role, look for potentials and ingredients that will make him/her a great leader in the future. Those characteristics would be having a vision, great inter-personal skills, integrity, passion and maturity.

Creating a good working environment physically and spiritually – creating a life at work Employees can only boost their performances in a good environment. Work environment is the combination of a physical workplace and the "values" you live in that environment.

If you say "open communication" is one of your company's values then do you actually set up your office that way and do we live that value daily?

Training and development opportunities  Companies who offer opportunities for leaning and development will get the high scores. But, training is costly. Yes. However, training is not only sending employees to expensive classes to get certificates. Companies can be very creative in training and development, such as mentoring systems, coaching systems and using internal training resources.

Sometimes, companies need to send employees to classes, but please make sure to measure Return On Investment (ROI). ROI would see changes in behaviours, processes or performances before and after training.

A competitive compensation system This is not something new. It is a good trend that nowadays, companies in Vietnam gradually change from a traditional way of paying (i.e. base salary only) to a new way of having a competitive base salary and attractive variables. This Pay-For-Performance model is now well received by candidates in Vietnam.

Source: forbes.com
Source: http://www.navigossearch.com