Vietnamese youth believe they can lead the way to a more sustainable future

The Vietnamese youth believes they need to step up and take matters into their own hands

As part of its vision and bold 2030 targets for a better and more sustainable living, Electrolux has conducted a study of almost 14,000 young people around the world, including Vietnam to examine young people’s views on sustainable living now and in the future.

The study finds just over 1,000 young Vietnamese people mainly trust themselves (33 per cent), scientists (22 per cent), and influencers (19 per cent) to lead the change towards a sustainable future while only eight per cent believe adults will take on the responsibility. Six out of 10 (63 per cent) also believe young people will actually solve the climate crisis.

Based on the results from the study, Electrolux has invited young people to work together with the company's Innovation hub, a dedicated research and design team with a mission to accelerate sustainable change and explore possible solutions for better living.

In Vietnam, not only does the next generation see themselves as future leaders, 61 per cent see themselves as sustainable advocates actively trying to influence others to live more sustainably already today. A majority (69 per cent) is willing to drastically change their lifestyle in order to save the planet.

However, while young people are willing to do their part, they also feel frustrated over the failures of the previous generation – six out of 10 agree young people have to take care of what previous generations have messed up, and a majority (50 per cent) feel that young people try to make themselves heard but no one listens.

They are also willing to invest time and energy in food and would prefer to produce their own food and spend time on plant-based cooking rather than having time-efficient solutions like ready-to-eat meals or not cooking at all.