Vietfood & Beverages - Propack Vietnam 2024 to open in Hanoi in early November

Vietfood & Beverages - Propack Vietnam 2024 will feature 350 booths and is expected to welcome more than 10,000 visitors.

Photo: Vinexad

This year's exhibition will have activities with a creative and unique format, serving as a forum for business representatives to access knowledge from a team of leading experts and speakers.

It is expected to bring opportunities for cooperation, and a place for businesses to display their brands, and introduce new products to partners and visitors.

Companies participating in the event include Tan Nhat Huong Company, and TH Group. Meanwhile, the beverage area features the Golden Farm brand, specialising in providing high-quality products such as jams, smoothies, and syrups, from fresh fruits for direct use or as cooking ingredients for the family.

In addition, Great Eastern and Gia Thinh Phat, specialising in providing syrups, teas, and industrial tapioca pearls, are partners of famous beverage chains and have also confirmed their participation in the exhibition. The Luong Gia brand will also participate in the exhibition with dried fruit and specialised products in the beverage industry such as fruit syrups, fruit purée, fruit fillings, Topfill, and Choppy.

The exhibition will also feature V.M.S, which cooperates with top names such as SuntoryPepsico, Heineken Beer, and Trung Nguyen Coffee.

The New Diamond brand will showcase machinery products serving the food and beverages industry that are trusted in around the world, such as Japan, Malaysia, Singapore, Indonesia, China, South Korea, Germany, and the United States.

Photo: Vinexad

Vietnam's economy has grown strongly, contributing significantly to growth in the F&B industry, thanks to a population of nearly 100 million people; abundant and quality raw materials, and diversity in production and processing facilities.

The International Monetary Fund (IMF) predicts that the Vietnamese F&B market will reach VND655 trillion ($27.29 billion), with an increase in value of about 10.92 per cent compared to 2023.

The north of Vietnam in 2024 has witnessed strong development of food and beverage business models, with new brands catching up with trends and attracting a large number of young customers, leading to a sharp increase in franchising activities in Hanoi, Haiphong, and neighbouring provinces and cities.

The popularity of social networks and the trend of reviewing products and check-ins at places to eat and drink has affected consumer psychology. Survey results from Reputa, a system for monitoring and analysing information on the network environment, show that over 80 per cent of purchasing decisions are influenced by online information. Moreover, customers are increasingly interested in brands that emphasise convenience, are environmentally friendly, and contribute to the community.

These positive signs make the F&B industry in Vietnam increasingly competitive, requiring businesses and manufacturers to constantly change and find new ways to approach the market.

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