Trung Nguyen Legend launches G7 Gold instant coffee product

“One day, when it comes to coffee, Vietnam will be the first nation that comes to mind,” said Dang Le Nguyen Vu, founder and chairman of Trung Nguyen Legend Group

On December 22, an event took place in the Vietnam National Museum of History in Hanoi with the participation of over 300 local and international distributors, partners, and valuable friends to accompany Trung Nguyen Legend on its journey. The event marks the 20th anniversary of the G7 brand with the mission of "building a global Vietnamese brand." The event was to launch the company's new G7 coffee products, which utilise the essence of three different coffee civilisations.

A unique historical and cultural experience

At the Vietnam National Museum of History, Trung Nguyen Legend has created a unique experience space rich in historical and cultural values of the world's three coffee civilisations: Ottoman, Roman, and Thien.

Miss Do Ha, runner-up Ngoc Hang and runner-up Tu Anh enjoyed G7 Gold

On the journey of coffee from its homeland, Ethiopia to the world, ports and trade exchanges have played an important role in spreading coffee and the culture of enjoying coffee globally.

Trung Nguyen Legend's journey of "building a global Vietnamese brand" with the G7, trading spaces with the participation of partners, distributors, and consumers has spread Vietnamese coffee flavours and culture to more than 100 countries and territories over the past 20 years.

The unique features of the typical Ottoman, Roman, and Thien coffee civilisations were recreated by Trung Nguyen Legend at the event through the scenes of renowned markets around the world, such as the Grand Bazaar in Istanbul, the Christmas market in Strasbourg, central Europe, and the traditional Vietnamese market.

Visitors were excited to discover the unique features, from culture to cuisine, costumes, art, and especially the culture of enjoying coffee. The event also features premium, speciality coffee beans to create the perfect cups of coffee from each civilisation. This was coupled with the typical coffee-making techniques and different styles of enjoying coffee. Trung Nguyen Legend also impressed visitors with cups of G7 Gold coffee created from the world's best Robusta coffee beans.

"G7 products are now sold in 100 countries, has been ranked as one of the top five coffee brands in China", supplies "2.5 billion packets of powdered coffee every year", contributing to putting Vietnamese coffee on the world map, according to Discovery

In its documentary about Trung Nguyen Legend, Discovery shows how the company is a pioneer in its field, with the aspiration to transform Vietnam from a powerhouse exporting agricultural products to a country exporting culture. Accordingly, Trung Nguyen Legend has extensively researched the history of coffee, especially the influence of coffee on the development of humanity.

To realise the aspiration, Trung Nguyen Legend unveils G7 Gold, inheriting G7 coffee flavour that has been loved globally for the past 20 years. The new generation of G7 Gold products is the first instant coffee, combining flavours from three coffee civilisations. It reflects Trung Nguyen Legend's ongoing creativity and innovation to elevate the coffee experience.

Flavours of three coffee civilisations

G7 Gold combines the excellent flavour of the world's best Robusta coffee beans from Buon Ma Thuot with the culture of enjoying coffee in the world's three coffee civilisations: Ottoman, Roman, and Thien. G7 Gold has three products, namely G7 Gold Rumi, G7 Gold Picasso Latte, and G7 Gold Motherland, carrying the original flavours of the excellent coffee cups that are popular at Trung Nguyen Legend Coffee World. ​

Possessing the special flavour of Buon Ma Thuot Robusta coffee beans, G7 Gold instant coffee aligns with modern consumer trends. It brings unique experiences, contributing to improving the value of Buon Ma Thuot Robusta coffee beans as well as the culture of enjoying Vietnamese coffee globally.

Miss Grand International Isabella Menin experienced the new product G7 Gold

Trung Nguyen Legend has also introduced a style of coffee enjoyment associated with the Thien coffee technique. It suggests that consumers can experience and enjoy G7 Gold to the fullest. The art of enjoying coffee with Thien will help customers recharge the energy and creativity in their body and mind to keep up with today's pace of life.

G7 Gold, the first generation of products combining the flavours of the world's three coffee civilisations—Ottoman, Roman, and Thien—was born as a result of creativity and innovation following the success of Trung Nguyen Legend's G7.

Pioneering research and crystallising "the quintessence of three coffee civilisations" in the G7 Gold product, Trung Nguyen Legend has introduced a new style of enjoying coffee from Vietnam, contributing to the world's coffee culture.

The company continues to write the story of a proud Vietnamese brand with love and gratitude to the homeland of the world's best Robusta coffee beans from Buon Ma Thuot, contributing to affirming the position of Vietnamese coffee globally."

Vietnamese coffee documentary aired on Discovery Channel The documentary "The Tao of Coffee," produced by Warner Bros. Discovery, featuring insights about the aspirations and journey of the Vietnamese coffee industry to conquer the world, was first aired on Discovery's channels in Australia and New Zealand on November 24.

The Tao of Coffee by Warner Bros. Discovery promotes Vietnamese coffee On November 30, the documentary The Tao of Coffee, produced by global media company Warner Bros. Discovery, aired on the Discovery Channel in Vietnam, South Korea, Japan, India, and other countries and territories in Asia.

Trung Nguyen Legend’s journey to bring Vietnamese coffee to the world The launch of Trung Nguyen Legend Brand Store on Amazon a strategic step for Trung Nguyen Legend Corporation on the journey to realise its ambition to claim a title on the international coffee map.