trung nguyen

Trung Nguyen Legend launches G7 Gold instant coffee product

December 25, 2023 | 14:56

Trung Nguyen Legend, a pioneer in Vietnamese coffee, has officially launched its G7 Gold products.

Coffee and beverage chains fire up competition with kiosks

June 18, 2021 | 09:00

Cooperating with other brands to develop a kiosk model may not only help coffee and beverage chains save costs on opening stores, but also increase competition and create a breakthrough in market share.

Coffee shop chains increase presence

May 18, 2021 | 18:00

Despite the pandemic restrictions, the race to open more shops between coffee brands continues full steam ahead.

Trung Nguyen Legend’s journey to bring Vietnamese coffee to the world

January 12, 2021 | 08:47

The launch of Trung Nguyen Legend Brand Store on Amazon a strategic step for the coffee maker to claim a title on the international coffee map.

Dreadful expansion outlook for beverage chains across nation

April 22, 2020 | 08:00

Social distancing and compulsory lockdowns are throwing a wrench in beverage chains’ market expansion plans this year adding insult to injury for these already unhealthy firms.

What franchise fees Vietnam's largest café chains charge 1

September 23, 2019 | 17:04

Franchising is the fastest way for café chains to increase coverage in Vietnam, and numerous café chains reported soaring outlet numbers thanks to this model.

Divorce dispute keeps pulling down Trung Nguyen

June 18, 2019 | 21:49

The three-year divorce dispute keeps dragging down local coffee giant Trung Nguyen, which reported only half of its 2017 profit in 2018.

Legal costs for Trung Nguyen divorce dispute exaggerated to tenfold

March 30, 2019 | 16:51

The legal cost for the prolonged Trung Nguyen divorce were mistakenly exaggerated tenfold during the reading of the verdict to more than VND80 billion ($3.48 million), instead of the actual VND8.1 billion ($352,173).

Will filter coffee save Trung Nguyen? 1

March 05, 2019 | 09:59

Trung Nguyen may not be held for much longer for Vietnamese customers' taste for filter coffee, as competitors are breaking into the segment,.

Court to rule on Trung Nguyen divorce dispute in March

February 26, 2019 | 17:13

The court will issue a judgement on March 1, hopefully bringing an end to the drawn-out divorce proceedings over Trung Nguyen Group's ownership.

Trung Nguyen Legend Capsule captures quintessence of three global coffee cultures

December 07, 2018 | 20:00

Trung Nguyen has debuted its new coffee product which is expected to become the new favourite add and additional drink to connoisseurs.

Trung Nguyen Group will have to compete with its subsiary

July 12, 2018 | 17:51

Trung Nguyen Group and Trung Nguyen International will be direct rivals in China and Vietnam as well, as the disastrous divorce is prolonged.

G7 chapter of Trung Nguyen drama continues

June 27, 2018 | 21:56

The Trung Nguyen drama continues, this time with a battle of wills over the G7 instant coffee brand.

Curtain rises on new act of Trung Nguyen divorce

June 25, 2018 | 15:59

The long-going divorce drama at Trung Nguyen has just seen the latest dispute erupt over G7 products, drawing in the General Department of Vietnam Customs and other government agencies.