Coffee chains shaking up habits and business tactics

Coffee chains shaking up habits and business tactics

The United States and Vietnam, with the high consumer demand and fast-growing markets, are continuing to be promised lands for coffee and beverage brands on both sides.
Masan's acquisition of Phuc Long's stakes showcases the leading advisory expertise of VCSC

Masan's acquisition of Phuc Long's stakes showcases the leading advisory expertise of VCSC

Masan's latest deal with popular tea and coffee chain Phuc Long, which led the former to acquire the majority stakes in the latter, was accompanied by experienced and long-standing partners of Viet Capital Securities.
Coffee giants tinkering with formula

Coffee giants tinkering with formula

Big-name cafe and beverage brands such as Starbucks, Highlands Coffee, and Phuc Long are promoting the development of kiosk models and closing larger stores in central areas – but it remains to be seen whether this strategy will bring long-term success.
Masan continuous to open CVLife stores with integrated multi-experience

Masan continuous to open CVLife stores with integrated multi-experience

Masan has been continuously opening multi-experience stores CVLife to integrate more services from its latest acquired startup Mobicast.
Coffee and beverage chains fire up competition with kiosks

Coffee and beverage chains fire up competition with kiosks

Cooperating with other brands to develop a kiosk model may not only help coffee and beverage chains save costs on opening stores, but also increase competition and create a breakthrough in market share.
Masan partners Phuc Long to develop Phuc Long Kiosks at VinMart+ stores nationwide

Masan partners Phuc Long to develop Phuc Long Kiosks at VinMart+ stores nationwide

The Sherpa Company Limited – a subsidiary of Masan ­­­­­­– announced acquiring 20 per cent in Phuc Long Heritage JSC for about $15 million.
Rising land leasing prices burden Phuc Long

Rising land leasing prices burden Phuc Long

High land leasing prices forced bubble tea store chain Phuc Long to close two stores located at golden spots despite the huge revenues they generated.