Coffee chains shaking up habits and business tactics
May 12, 2022 | 09:04
The United States and Vietnam, with the high consumer demand and fast-growing markets, are continuing to be promised lands for coffee and beverage brands on both sides.
Masan's acquisition of Phuc Long's stakes showcases the leading advisory expertise of VCSC
March 06, 2022 | 23:13
Masan's latest deal with popular tea and coffee chain Phuc Long, which led the former to acquire the majority stakes in the latter, was accompanied by experienced and long-standing partners of Viet Capital Securities.
Coffee giants tinkering with formula
January 20, 2022 | 14:00
Big-name cafe and beverage brands such as Starbucks, Highlands Coffee, and Phuc Long are promoting the development of kiosk models and closing larger stores in central areas – but it remains to be seen whether this strategy will bring long-term success.
Masan continuous to open CVLife stores with integrated multi-experience
October 20, 2021 | 12:40
Masan has been continuously opening multi-experience stores CVLife to integrate more services from its latest acquired startup Mobicast.
Coffee and beverage chains fire up competition with kiosks
June 18, 2021 | 09:00
Cooperating with other brands to develop a kiosk model may not only help coffee and beverage chains save costs on opening stores, but also increase competition and create a breakthrough in market share.
Masan partners Phuc Long to develop Phuc Long Kiosks at VinMart+ stores nationwide
May 24, 2021 | 14:45
The Sherpa Company Limited – a subsidiary of Masan – announced acquiring 20 per cent in Phuc Long Heritage JSC for about $15 million.
Rising land leasing prices burden Phuc Long
August 13, 2019 | 10:12
High land leasing prices forced bubble tea store chain Phuc Long to close two stores located at golden spots despite the huge revenues they generated.
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