March 02, 2023 | 14:00
Changes in operating patterns are taking place at many beverage chains as the number of kiosks begins to dwindle, making way for the return of flagship stores.
September 06, 2022 | 16:42
Many bubble tea makers are expanding their operations to conquer the domestic market, which is estimated an equity valuation of nearly $400 million.
August 26, 2022 | 09:50
With the synergy of Masan’s consumer-retail ecosystem, Phuc Long has quickly scaled up its operation in terms of revenue, stores, and enterprise valuation.
May 12, 2022 | 09:04
The United States and Vietnam, with the high consumer demand and fast-growing markets, are continuing to be promised lands for coffee and beverage brands on both sides.
March 06, 2022 | 23:13
Masan's latest deal with popular tea and coffee chain Phuc Long, which led the former to acquire the majority stakes in the latter, was accompanied by experienced and long-standing partners of Viet Capital Securities.
January 20, 2022 | 14:00
Big-name cafe and beverage brands such as Starbucks, Highlands Coffee, and Phuc Long are promoting the development of kiosk models and closing larger stores in central areas – but it remains to be seen whether this strategy will bring long-term success.
October 20, 2021 | 12:40
Masan has been continuously opening multi-experience stores CVLife to integrate more services from its latest acquired startup Mobicast.
June 18, 2021 | 09:00
Cooperating with other brands to develop a kiosk model may not only help coffee and beverage chains save costs on opening stores, but also increase competition and create a breakthrough in market share.
May 24, 2021 | 14:45
The Sherpa Company Limited – a subsidiary of Masan – announced acquiring 20 per cent in Phuc Long Heritage JSC for about $15 million.
August 13, 2019 | 10:12
High land leasing prices forced bubble tea store chain Phuc Long to close two stores located at golden spots despite the huge revenues they generated.