Former Starbucks Vietnam CEO takes up role at Phuc Long Coffee & Tea
December 16, 2024 | 16:42
Former Starbucks Vietnam CEO Patricia Marques takes top job at Phuc Long Coffee & Tea.
F&B is still a game for TOP brands
May 21, 2024 | 08:49
With a growth rate of more than 10 per cent per year, the food and beverage market is still a vibrant playground led by big brands.
The story of Phuc Long's 50-year journey
January 03, 2024 | 09:00
Lam Boi Minh, founder of Phuc Long Coffee & Tea, spoke about his expectations for the future of the brand.
Masan Group’s M&A strategy paying off
November 27, 2023 | 08:30
Masan Group’s active engagements in mergers and acquisitions has helped it gain entry into new sectors in recent years and complete its retail consumer ecosystem.
Coffee chains ditching kiosk model
March 02, 2023 | 14:00
Changes in operating patterns are taking place at many beverage chains as the number of kiosks begins to dwindle, making way for the return of flagship stores.
Bubble tea players wrapping up expansions to conquer the vietnamese market
September 06, 2022 | 16:42
Many bubble tea makers are expanding their operations to conquer the domestic market, which is estimated an equity valuation of nearly $400 million.
Behind the $455 million valuation of Phuc Long
August 26, 2022 | 09:50
With the synergy of Masan’s consumer-retail ecosystem, Phuc Long has quickly scaled up its operation in terms of revenue, stores, and enterprise valuation.
Coffee chains shaking up habits and business tactics
May 12, 2022 | 09:04
The United States and Vietnam, with the high consumer demand and fast-growing markets, are continuing to be promised lands for coffee and beverage brands on both sides.
Masan's acquisition of Phuc Long's stakes showcases the leading advisory expertise of VCSC
March 06, 2022 | 23:13
Masan's latest deal with popular tea and coffee chain Phuc Long, which led the former to acquire the majority stakes in the latter, was accompanied by experienced and long-standing partners of Viet Capital Securities.
Coffee giants tinkering with formula
January 20, 2022 | 14:00
Big-name cafe and beverage brands such as Starbucks, Highlands Coffee, and Phuc Long are promoting the development of kiosk models and closing larger stores in central areas – but it remains to be seen whether this strategy will bring long-term success.
Masan continuous to open CVLife stores with integrated multi-experience
October 20, 2021 | 12:40
Masan has been continuously opening multi-experience stores CVLife to integrate more services from its latest acquired startup Mobicast.
Coffee and beverage chains fire up competition with kiosks
June 18, 2021 | 09:00
Cooperating with other brands to develop a kiosk model may not only help coffee and beverage chains save costs on opening stores, but also increase competition and create a breakthrough in market share.
Masan partners Phuc Long to develop Phuc Long Kiosks at VinMart+ stores nationwide
May 24, 2021 | 14:45
The Sherpa Company Limited – a subsidiary of Masan – announced acquiring 20 per cent in Phuc Long Heritage JSC for about $15 million.
Rising land leasing prices burden Phuc Long
August 13, 2019 | 10:12
High land leasing prices forced bubble tea store chain Phuc Long to close two stores located at golden spots despite the huge revenues they generated.
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