The story of Phuc Long's 50-year journey

The story of Phuc Long's 50-year journey

Lam Boi Minh, founder of Phuc Long Coffee & Tea, spoke about his expectations for the future of the brand.
Masan Group’s M&A strategy paying off

Masan Group’s M&A strategy paying off

Masan Group’s active engagements in mergers and acquisitions has helped it gain entry into new sectors in recent years and complete its retail consumer ecosystem.
Coffee chains ditching kiosk model

Coffee chains ditching kiosk model

Changes in operating patterns are taking place at many beverage chains as the number of kiosks begins to dwindle, making way for the return of flagship stores.
Bubble tea players wrapping up expansions to conquer the vietnamese market

Bubble tea players wrapping up expansions to conquer the vietnamese market

Many bubble tea makers are expanding their operations to conquer the domestic market, which is estimated an equity valuation of nearly $400 million.
Behind the $455 million valuation of Phuc Long

Behind the $455 million valuation of Phuc Long

With the synergy of Masan’s consumer-retail ecosystem, Phuc Long has quickly scaled up its operation in terms of revenue, stores, and enterprise valuation.
Coffee chains shaking up habits and business tactics

Coffee chains shaking up habits and business tactics

The United States and Vietnam, with the high consumer demand and fast-growing markets, are continuing to be promised lands for coffee and beverage brands on both sides.
Masan's acquisition of Phuc Long's stakes showcases the leading advisory expertise of VCSC

Masan's acquisition of Phuc Long's stakes showcases the leading advisory expertise of VCSC

Masan's latest deal with popular tea and coffee chain Phuc Long, which led the former to acquire the majority stakes in the latter, was accompanied by experienced and long-standing partners of Viet Capital Securities.
Coffee giants tinkering with formula

Coffee giants tinkering with formula

Big-name cafe and beverage brands such as Starbucks, Highlands Coffee, and Phuc Long are promoting the development of kiosk models and closing larger stores in central areas – but it remains to be seen whether this strategy will bring long-term success.
Masan continuous to open CVLife stores with integrated multi-experience

Masan continuous to open CVLife stores with integrated multi-experience

Masan has been continuously opening multi-experience stores CVLife to integrate more services from its latest acquired startup Mobicast.
Coffee and beverage chains fire up competition with kiosks

Coffee and beverage chains fire up competition with kiosks

Cooperating with other brands to develop a kiosk model may not only help coffee and beverage chains save costs on opening stores, but also increase competition and create a breakthrough in market share.
Masan partners Phuc Long to develop Phuc Long Kiosks at VinMart+ stores nationwide

Masan partners Phuc Long to develop Phuc Long Kiosks at VinMart+ stores nationwide

The Sherpa Company Limited – a subsidiary of Masan ­­­­­­– announced acquiring 20 per cent in Phuc Long Heritage JSC for about $15 million.
Rising land leasing prices burden Phuc Long

Rising land leasing prices burden Phuc Long

High land leasing prices forced bubble tea store chain Phuc Long to close two stores located at golden spots despite the huge revenues they generated.