Standard Chartered announces launch of ASEAN Celebrates Ten

Standard Chartered Bank Vietnam

Standard Chartered became the first international bank to establish a presence in all ten ASEAN markets earlier this year when it re-opened its representative office in Myanmar. 

To celebrate these milestones Standard Chartered has designated the 10^th month of this year as “ASEAN Celebrates Ten – Transforming Communities” month. The initiative will see 17,000 employees engaging in community development efforts in all ten ASEAN member countries.

“Standard Chartered’s brand promise is to be Here for good and we believe we can best demonstrate that by promoting sustainable economic development in the markets where we operate. This goes beyond supporting business transactions. It means standing by our clients during the tough times and truly committing to the betterment of local communities. ASEAN Celebrates Ten allows us to meaningfully mark these key milestones in ASEAN by reiterating our focus on local communities and sustainability.” said Neeraj Swaroop, regional chief executive òficer, South East Asia (excluding Singapore).

Key activities being undertaken in the ASEAN region include:

Brunei – Seeing is Believing eye screening and testing, launch of Eye Glass programme in collaboration with Raja Isteri Pengiran Anak Saleha Hospital, blindfolded bowling tournament with Brunei Darussalam Association of the Blind.

Indonesia – Sports for Sight fundraising event involving over 1,000 volunteers in Jakarta, Living with HIV education talks in primary schools, Launch of Seeing is Believing diabetic retinopathy clinic in Jogjakarta.

Malaysia – Seeing is Believing Charity Sale in Kuala Lumpur, financial education activities for Orang Asli children, tactile graphic workshop for blind students.

Myanmar – Financial education workshop with NGOs in Yangon.

Philippines – Seeing is Believing eye screening and Living with HIV education talk at an elementary school in Manila, Seeing is Believing Charity Food Fair.

Singapore – Silver Lining Carnival: A community event aimed at reaching out to 800 needy elderly with participation from over 1,000 staff volunteers, Seeing is Believing Charity Massage Day in partnership with the Singapore Association of the Visually Handicapped.
Thailand – Staff to volunteer at 10 schools for the blind across Thailand, Financial education sessions for blind women from the Sampran Rehabilitation & Training Centre.

Vietnam – Seeing is Believing ASEAN charity food fairs in Hanoi and Ho Chi Minh City.

Cambodia & Laos – The most physically challenging fundraising event will see Standard Chartered employees undertake a 700km “Bike for Sight” challenge from Angkor Wat to Vientiane. The seven day challenge seeks to raise $50,000 for Seeing is Believing. The volunteers will also participate in community improvement activities in villages along the route.