Sony launches new high-tech earbuds in Vietnam

August 07, 2023 | 14:51
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Sony Electronics Vietnam has unveiled its latest offering, the WF-1000XM5 earbuds, marking a significant evolution in its renowned 1000X series. Renowned for its emphasis on sound and design, Sony has engineered these earbuds to set new industry benchmarks in noise-cancellation and audio clarity.

Sony's reputation for top-tier noise cancellation, a hallmark of the 1000X series, and immersive sound promises to deliver a deeper connection for listeners to their music, and the company's acumen in music ensures high-quality listening, with advanced technology delivering a robust, clear, and broad-spectrum sound.

The driver unit of the WF-1000XM5 earbuds, the Dynamic Driver X, incorporates real-time audio processors and powerful microphones, allowing for detailed frequency reproduction, resonant bass, and pristine vocals.

Each earbud houses three microphones, inclusive of dual feedback microphones on each side to boost noise cancellation performance, particularly at low frequencies. This advancement signifies Sony's most significant stride in noise cancellation technology, leading to an accurate portrayal of ambient sound.

Sony's unique Integrated Processor V2, a fresh innovation, in conjunction with the HD noise-cancelling processor QN2e, paves the way for unparalleled noise cancellation. It governs the six microphones distributed across both earbuds, thus adjusting the performance based on the surrounding environment.

Sony launches new high-tech earbuds in Vietnam

Sony's noise cancellation is further bolstered by the new Dynamic Driver X and noise isolation earbud tips. Made of polyurethane foam, the tips abate noise within the high-frequency range. This focus on sound frequency enriches the listener’s experience, producing high-quality sound that mimics studio-grade recordings.

Sony's new earbuds go beyond delivering noise-free listening. They have been designed to achieve impressive sound quality. The amalgamation of the QN2e processor and the integrated V2 processor fosters 24-bit audio processing and high-performance analogue amplification. The result is a low distortion, highly transparent audio reproduction.

The sound quality remains unrivalled with High-Resolution Audio Wireless, DSEE Extreme™, and 360 Reality Audio, adding to the WF-1000XM5's charm. The earbuds bring the listener into the heart of the music by creating an immersive, 360-degree soundscape. They also feature head tracking technology, which auto-adjusts sound fields to match your head movements, thereby maintaining synchronisation with your smartphone screen.

The WF-1000XM5 earbuds demonstrate Sony's commitment to seamless communication, with the best-ever call quality yet offered. The inclusion of a bone conduction sensor and a 'Deep Neutral Network' processing-based AI noise reduction algorithm helps deliver clear voice quality even in a noisy environment. The wind noise reduction structure aids voice clarity outdoors.

In terms of design, the WF-1000XM5 is a combination of comfort, luxury, and style. The earbuds, approximately 25 per cent smaller and 20 per cent lighter than their predecessor, fit securely and comfortably. The noise isolation earbud tips are designed with a unique material and shape, reducing ear pressure and improving comfort.

The listening experience is further enhanced with 'autoplay', which customises music timing as per the listener's preference. The earbuds offer audio notifications and can be linked to Spotify, Endel, and Apple Music. They also support augmented reality games such as 'Ingress' from Niantic, providing immersive sound via head tracking technology.

The WF-1000XM5 incorporates popular Sony features like 'adaptive sound control', 'speak-to-chat', and 'multipoint connect', allowing you to pair two Bluetooth devices simultaneously. They also offer up to eight hours of battery life, with a quick three-minute charge providing up to 60 minutes of playtime. They are IPX4 rated for water resistance.

Reflecting an increasing corporate commitment to sustainability, the WF-1000XM5 incorporates recycled plastic. Sony has also innovatively used its proprietary 'Original Blended Material' for packaging. Comprising bamboo, sugarcane fibres, and recycled paper, this material underscores Sony's ecological initiatives.

In tandem with the product launch, Sony has announced a collaboration with acclaimed singer-songwriter Miguel, affiliated with Sony Music Entertainment. This collaboration, coined 'For The Music', symbolises Sony's aspiration to bridge the gap between artists and aficionados, delivering authentic musical experiences.

Sony's commitment to delivering quality and innovation is reflected in its engagement with the Vietnamese market, where the appetite for high-quality tech products is strong. By launching the WF-1000XM5 earbuds in Vietnam, Sony reaffirms its commitment to satisfying the rising demand for premium audio products among Vietnamese consumers.

The decision to premier the earbuds here also signals Sony's acknowledgement of the role Vietnam plays as a key hub in the region. The initiative to launch such an advanced piece of tech in Vietnam positions the country as a priority in Sony's global strategy, signifying its potential as a leading market for cutting-edge consumer electronics.

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Early this month, Japan signed new loan agreements for Vietnam. Kubo Yoshitomo, senior representative at the Vietnam Office of the Japan International Cooperation Agency (JICA), talked with VIR’s Dat Nguyen about the overview of JICA’s cooperation in Vietnam.

By Le Luu

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