21-05-2024 08:49
With a growth rate of more than 10 per cent per year, the food and beverage market is still a vibrant playground led by big brands.
03-01-2024 09:00
A reputation can take years to build but seconds to break. Following a mega-deal with Masan Group, Lam Boi Minh, founder of the Phuc Long Coffee & Tea brand, spoke with VIR's Thanh Van about his expectations for the future of Phuc Long while taking a look back at the 50-year-old brand.
27-11-2023 08:30
Masan Group’s active engagements in mergers and acquisitions has helped it gain entry into new sectors in recent years and complete its retail consumer ecosystem.
22-06-2023 15:03
Many beverage chains have been forced to close their out-of-date business models, despite being effective during the pandemic and being good for brand building.
02-03-2023 14:00
Changes in operating patterns are taking place at many beverage chains as the number of kiosks begins to dwindle, making way for the return of flagship stores.
06-09-2022 16:42
Many bubble tea makers are expanding their operations to conquer the domestic market, which is estimated an equity valuation of nearly $400 million.
29-08-2022 10:11
Vietnam is a huge potential market for the bubble tea business. This drink is gradually becoming a favourite and popular drink among generations Y and Z.
26-08-2022 09:50
With the synergy of resources from Masan’s consumer-retail ecosystem, Phuc Long has quickly scaled up its operation in terms of revenue, stores, and enterprise valuation.
12-05-2022 09:04
The United States and Vietnam, with the high consumer demand and fast-growing markets, are continuing to be promised lands for coffee and beverage brands on both sides.
06-03-2022 23:13
Masan's latest deal with popular tea and coffee chain Phuc Long, which led the former to acquire the majority stakes in the latter, was accompanied by experienced and long-standing partners of Viet Capital Securities.
20-01-2022 14:00
Big-name cafe and beverage brands such as Starbucks, Highlands Coffee, and Phuc Long are promoting the development of kiosk models and closing larger stores in central areas – but it remains to be seen whether this strategy will bring long-term success.
18-11-2021 12:17
Dealmaking in Vietnam is showing signs of recovery after a subdued year, and domestic figures are even surpassing pre-pandemic levels.
20-10-2021 12:40
Masan has been continuously opening multi-experience stores CVLife to integrate more services from its latest acquired startup Mobicast. At CVLife stores, customers can buy necessities at WinMart+, make financial transactions at Techcombank, buy medicine and functional foods at Phano, enjoy famous Phuc Long tea and coffee, and soon use Mobicast’s digital services.
18-06-2021 09:00
Cooperating with other brands to develop a kiosk model may not only help coffee and beverage chains save costs on opening stores, but also increase competition and create a breakthrough in market share.
24-05-2021 14:45
Today, The Sherpa Company Limited – a subsidiary of Masan Group (HSX: MSN) – announced the signing of definitive agreements to acquire 20 per cent stake in Phuc Long Heritage JSC.