Nestlé and La Vie have run a programme of "Overcoming challenges, grasping opportunities" to support their 22,000 partners including small restaurants, food courts, and school canteens throughout the country.
|Nestlé hands over a donation of Milo products to small business partners |
From the second week of May, Nestlé and La Vie, a member of Nestlé Group, have handed out 1.8 million products of MILO, MAGGI, NESCAFE, and NESTEA to 22,000 partners, including small restaurants, food courts, and school canteens throughout the country. The total value of this initiative is estimated at VND22 billion ($956,500).
The programme is one of Nestlé's series of activities aiming to accompany the government's fight against COVID-19.
|Nestlé is supporting small restaurants, food courts, and school canteens throughout the country |
Binu Jacob, general director of Nestlé Vietnam, stated that small restaurants, food courts, and school canteens are essential parts of the community and are suffering a substantial impact from COVID-19. Nestlé promised to accompany these small businesses and help overcome difficulties after reopening. “We believe that we can overcome challenges, grasp chances, and restart stronger than ever,” he said.
It has been three months or more since the COVID-19 broke out, affecting the operations of many companies. Due to a decrease in purchasing power as well as social distancing, individual and small businesses are the most vulnerable in the private sector, some of whom have been struggling and even halted business.
|The owner of Chu Tu Gia looks forward to welcoming back customers after the pandemic |
Le Thi My Hanh, owner of rice noodle soup restaurant Chu Tu Gia in Ho Chi Minh City, said that during social distancing, orders dropped to one-third of the 500-600 orders a day they had before the pandemic. “We send our gratitude to Nestlé, the group has aided in this hard time, we hope to see business return to usual.”
Until now, Nestlé has run a series of supporting activities, such as encouraging a positive and healthy lifestyle in the community, with the programmes of MILO, MAGGI, and NESCAFE. Additionally, with school starting again, Nestlé aspires to energise children by donating two million cartons of Nestlé MILO.