The mountains remain irresistible for Vietnamese travellers looking to escape the summer heat, with 57 per cent stating that they would like to take a nature trip this year. 48 per cent said they would like a cultural experience, beach getaways are popular with 45 per cent, while city breaks are the first choice of 36 per cent.
Search data compiled by Booking.com shows us the top ten most searched domestic destinations for Vietnamese travellers this summer as listed below.
Top 10 most searched-for destinations by Vietnamese domestic tourists travelling from June 15 to August 15:
Besides beaches, metropolitan destinations in the hills such as Dalat continue to be among the top choices for travellers seeking scenic landscapes, adventure activities, and a respite from the heat.
While domestic destinations continue to allure, Vietnamese holidaymakers are also exploring short and long-haul destinations within Asia and beyond. Bangkok’s proximity to Vietnam, coupled with its cultural contrasts and culinary delights, leads the list of most searched-for international destinations this summer. Other Asian destinations like Singapore, Tokyo, Seoul, and Kuala Lumpur are also high on the Vietnamese summer travel wish list.
Additionally, adventurous Vietnamese travellers have also set their sights on long-haul destinations, with Paris and London ranking in fourth and eighth on the list. The dynamic Australian metropolises of Sydney and Melbourne are also drawing significant interest.
Top 10 most searched-for destinations by Vietnamese international tourists travelling from June 15 to August 15:
Varun Grover, country head in Vietnam at Booking.com said, "Summer has always been the peak travel season, but recently, there has been a significant shift in how Vietnamese approach it. While Vietnamese travellers are exploring both domestic and overseas destinations, we are seeing travellers gravitating towards culturally significant or leisure-oriented destinations with a growing desire for immersive experiences."
What the stars mean:
★ Poor ★ ★ Promising ★★★ Good ★★★★ Very good ★★★★★ Exceptional