Visitors participate in Moc Chau plum harvest festival

The Moc Chau Plum harvest festival, an annual event organised by Moc Chau District People's Committee, Son La, aims to show the unique agricultural brand of Moc Chau, and honour hard-working plum farmers.

The eighth Moc Chau Plum harvest festival aimed to ‘Produce clean agricultural products linked to environmental protection,’ while also preserving the cultural identity of Moc Chau's ethnic groups.

Visitors participated in ‘Moc Chau Plum harvest festival’

Nguyen Thi Hoa, Vice Chairwoman of Moc Chau District People's Committee of Son La said, “This year’s harvest festival has attracted many residents and visitors. The festival is a source of pride for the plum farmers and creates a unique and appealing tourism product for Moc Chau national tourism area.”

From early morning, a large crowd of locals and tourists flocked to Na Ka Valley in Pa Khen 1 Hamlet, Moc Chau farm town to join the festival. This valley, regarded as the most beautiful plum valley in Northern Vietnam, is surrounded by magnificent and poetic mountain ranges, covering an area of over 1,000 hectares.

Following a spectacular artistic programme, delegates and visitors immersed themselves in the festival atmosphere.

Eight teams from various communes and towns participated in several competitions. The most anticipated event was the fruit-picking contest, which required participants to pick plums by hand without shaking the trees, breaking branches, or damaging the fruit. The team from Moc Chau farm town won by picking 40.5kg of plums in just three minutes.

Equally lively was the plum-eating contest, where each team selected a representative to eat freshly picked plums. The fruit display competition featured vibrant red plums arranged with other local agricultural products to create maps of tourist sites or renowned landmarks on the Moc Chau Plateau.

At this special festival, visitors also admired the creative plum displays.

Le Trong Binh, Chairman of Moc Chau District People's Committee said, “Moc Chau plums are clean fruits that meet safety standards. The Moc Chau plum production area is part of Son La province’s safe fruit production planning. We will continue to guide farmers to produce according to safety standards and promote our products to friends both domestically and internationally.”

The launch ceremony for distributing Son La plums nationwide through Saigon Co.op's network

To date, the area dedicated to growing Moc Chau plums exceeds 3,500ha, with an annual yield of over 30,000 tonnes. Moc Chau is the largest concentrated plum-growing region in the country.

The farmers of Moc Chau cultivate and care for plums using sustainable organic farming practices that are environmentally friendly.

Mu Nau plum blossom brightens up Moc Chau plateau When spring comes, plum blossom covers Moc Chau plateau in a fragile and pristine colour. Visitors are left in awe after visiting the place.

Plum blossoms cover Moc Chau valleys Visitors to Moc Chau Highland in Son La Province are attracted by the beauty of the white plum blossoms in the wild.

Moc Chau Plateau blooms in early Spring In early days of spring, Moc Chau Plateau has become a fairyland with vibrant colours of plum and apricot flowers in their full bloom.