LBB Specialties partners with Myzel Organics to distribute functional mushroom powders across North America

NORWALK, Conn., Oct. 23, 2024 /PRNewswire/ -- LBB Specialties (LBBS), a leading distributor of specialty chemicals and ingredients in North America, is pleased to announce a new distribution partnership with Myzel Organics, a premium provider of 100% organic functional mushroom powders for the Food & Nutrition industry.

This collaboration will bring Myzel Organics' range of organic, Non-GMO, gluten-free mushroom powders to the North American market, addressing the growing demand for high-quality, functional ingredients. Myzel Organics is committed to transparency and sustainability, cultivating its mushrooms in Canada at a state-of-the-art facility designed to be net-zero energy that emphasizes environmental stewardship and food security.

"The wide-ranging health benefits of the mushroom species cultivated by Myzel Organics offer our customers distinctive opportunities to develop innovative, consumer-facing products," said Mike DeGennaro, Senior Vice President of Food & Nutrition at LBB Specialties. "Myzel's full-spectrum mushrooms, which incorporate mycelium, enzymes, and select fruiting bodies, provide a potent array of health-supporting compounds. This versatility enables unique product positioning and messaging in the marketplace for diverse consumer benefits."

Markus Sadaka, Managing Director and Co-Founder of Myzel Organics also shared his enthusiasm: "LBB Specialties' relationship-driven sales approach and deep market expertise make them a perfect partner to expand our brand across the USA and Canada. Their focus on purposeful, high-quality ingredients aligns seamlessly with our mission, driving forward our shared commitment to nutrition, wellness, and sustainability."

This strategic partnership expands LBB Specialties' portfolio of innovative, plant-based protein solutions, empowering us to drive innovation in the food & nutrition market.

To learn more about Myzel Organics' Functional Mushroom Powders and how they can benefit your products, contact LBB Specialties today.