Klook offering 10,000 free theme park tickets

October 09, 2023 | 19:36
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Klook, one of Asia’s top travel and experiences platforms, announced its biggest campaign of the year for Vietnam on October 4.
Klook offering 10,000 free theme park tickets

As the year-end and new-year travel season approaches, Klook is looking to give away 10,000 free tickets to the most popular theme parks and water parks worldwide throughout the last months of 2023 as well as Lunar New Year 2024.

Travel in the Asia-Pacific region is still on the road to recovery, with the visitor numbers for this summer standing at around 75 per cent of what they were in 2019.

Nonetheless, Klook is experiencing surprisingly robust business results, with $3 billion in annualised gross bookings, three times that of pre-pandemic levels.

Klook’s research analysed that consumer spending in certain areas kept rising after the pandemic, with 85 per cent of Millennials and Gen Zs in the region willing to invest in and splurge on experiences.

CS Soong, vice general director, Corporate Development at Klook said, “While we are in the early stages of travel recovery in Asia-Pacific, we’ve achieved astounding growth and our business. This growth is underpinned by the wide range of additional products and services we've introduced, ranging from rail and car rentals to 'staycations', with more than half a million experiences available on our platform.”

Klook’s internal database also shows that, from January to August 2023, Vietnam recorded 86 million domestic visits, an increase of 44 per cent compared to 2019. The main source of this growth came from overnight trips, which grew by 73 per cent over the same period.

The domestic demand in the first eight months of 2023 doubled that of 2019. Attractions, especially theme parks and water parks, are the most booked experiences by domestic travellers.

Unlike previous generations, Millennial and especially Gen Z travellers rely heavily on social media for their trip planning. 54 per cent of Gen Zs in the region and 69 per cent of Gen Zs in Vietnam use social media as their number one tool for travel inspiration and planning. 90 per cent of millennials and Gen Z travellers read reviews and rely on travel recommendations on social media when planning holidays.

“We’ve been observing a shift in how the next generation of travellers look for inspiration for their holidays, especially Gen Z, who rely heavily on social media. Digital-savvy travellers crave authenticity, and content that is mobile-friendly, bite-sized, yet still hyper-informative and highly shareable. Our focus is on building a social travel community within Vietnam and beyond, to share reviews, suggest itineraries, and travel tips,” said Nguyen Huy Hoang, general manager at Klook Vietnam.

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By Bich Ngoc

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