Keys to becoming a desirable employer

Nearly 80 per cent of businesses in the VBE500 list published by Vietnam Business Research JSC (Viet Research) in Q4 agree that having a good image in the recruitment market is an essential quality when attracting employees.

Increasing employee engagement has proven to be beneficial for businesses, as evidenced by the human resources policies applied consistently to all staff by Masan Group, an integrated consumer ecosystem.

Thanks to its myriad programmes and initiatives aimed at encouraging staff to express their opinions and ideas, more than 40,000 employees working for Masan, who boast experience in different working environments, are all able to achieve their individual goals without discrimination or prejudice.

Its regulations also provide Masan with professional management teams and international experts with extensive experience from diverse business fields.

“Diversity, equality, and inclusion are not empty words, they are what us Masaners strive to create, cherish, and develop,” asserted Michael Hung Nguyen, deputy general director of Masan Group.

Pham Quoc Thanh, deputy general director of HDBank said, "The bank wants to make its comprehensive care for employees felt through attractive salaries and incentives, as well as spiritual life."

Specifically, the southern lender has applied outstanding welfare policies and regimes for staff members, such as performance bonuses, preferential loan interest rates, unsecured loan support, and periodic health checks and medical care.

In addition, personnel with over five years of experience are given international health insurance.

Well-known in the fast-moving consumer goods industry, Vietnam Dairy JSC (VitaDairy) draws its attention to three core values, including kindness, science, and creativity.

VitaDairy has created a contented workplace by focusing on physical and mental care, career development, and the balance between family life and work. As a result, labourers gain the opportunity to move forward on their career path.

“We create a cohesive working environment with learning programmes, personal development, and special policies. We believe that employee creativity can only be sublimated when they experience it in their own home,” said Nguyen Viet Phuong, HR director at VitaDairy.

Looking at the rise of Gen Z, they have distinct working styles compared to the former generations, so enterprises need to adapt to fit with reality.

With strong personalities and a preference for freedom and flexibility, Gen Z does not hesitate to change outdated guidelines and methods of operation, resulting in greater output. Accordingly, businesses are compelled to build a sustainable employer brand.

"Companies with stereotypical, conservative working styles are probably not desirable destinations for these personnel," said Truong Minh Tien, CEO of Viet Research in Vietnam.

Majority of employers willing to boost pay amidst job-hopping trend Despite most companies in Vietnam assuming a wait-and-see attitude to the forecasted global economic downturn in 2023, the latest Global Salary Survey from professional recruitment specialist Robert Walters indicates that 88 per cent of companies are willing to raise employees’ salaries.

Employers seek clarity on easing work permit process Foreign employers are pleading for a more straightforward process in obtaining work permits, but authorities have pointed out that ensuring a smooth process is a 2-way street.

Simplified permit process set to benefit foreign employers The process of attaining a work permit in Vietnam could be simplified through a draft decree.