Stakeholders seek sustainable strategies to retain workers

June 21, 2022 | 17:54
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More than 200 business leaders and representatives from the Ministry of Labour, Invalids, and Social Affairs (MoLISA), Long An People’s Committee, and Long An Economic Zones Management Authority (LAEZA) gathered at a seminar on June 14 to discuss sustainable strategies for attracting and retaining workers after the pandemic.
Stakeholders seek sustainable strategies to retain workers

During the event, participants shared the latest updates on the local labour market and the emerging preferences of workers. More importantly, the speakers – most of whom are human resource managers at local and multinational corporations – discussed strategies to attract and retain workers within the organisations’ resources and capabilities.

Addressing the seminar, Pham Anh Thang, head of the Representative Office of the MoLISA in the South said, “The workshop is an opportunity for local executives and HR professionals to have a practical update of the local workforce trends and to discuss the challenges of the workers’ shortage. We hope this will contribute to finding effective solutions towards attracting, engaging, and retaining employees for the sustainable and long-term development of the business.”

According to Nguyen Thu Trang, country head of Permanent Recruitment and Executive Search Services at ManpowerGroup Vietnam, the pandemic caused major disturbances to the labour market and profoundly affected businesses and workers across the country.

Stakeholders seek sustainable strategies to retain workers
Nguyen Thu Trang, country head of Permanent Recruitment and Executive Search Services at ManpowerGroup Vietnam

According to the General Statistics Office, in the first quarter of 2022, there were over 16.9 million people aged 15 years and over negatively impacted by the pandemic nationally.

Vietnam is facing a big decrease in the labour supply. The number of employed people set a record low in recent years. The rate of underemployed and unemployed rose from 1.22 per cent in the fourth quarter of 2019 to 4.46 per cent (or 1.8 million people) in the third quarter of 2021. The workforce aged 15 and higher was reduced from 56 million in the fourth quarter of 2019 to 50.7 million in the fourth quarter of 2021.

A survey by ManpowerGroup Vietnam and the Institute of Labour and Social Affairs under the MoLISA in 2021 also revealed that more than one-fifth of foreign-invested manufacturing businesses (21 per cent) have difficulties in recruiting skilled labours that meet the company’s requirements. Meanwhile, the labour demand is forecasted to continue to increase to keep up with the development requirements.

In this context, employers in Long An are also having difficulties in employee attraction and retention, as reported in a quick survey by ManpowerGroup Vietnam in June. Nearly 40 per cent of the surveyed businesses said they couldn’t recruit the desired number of staff, 31 per cent said the salary and benefits offered aren’t competitive enough, and about one-third (32 per cent) of the employers admitted their turn-over rate is quite high.

In fact, Long An-based employers are aware of the importance of benefit packages with employees, thus offering a broad range of benefits.

However, some of the desired benefits are not yet delivered, such as training and development programmes, flexible working schedules, lunch allowances, and employee reward & recognition programmes.

Stakeholders seek sustainable strategies to retain workers
Panellists at the seminar

The Great Realization – a report on Accelerating Trends, Renewed Urgency of Labour Landscape 2022 by ManpowerGroup shows significant findings of what workers want in the new normal. Accordingly, 49 per cent of workers would move to an organisation for better wellbeing.

Trang Nguyen noted, “Now, perhaps more than ever, people want their employers to offer more. They want their mental health and well-being prioritised, while also looking for flexibility, competitive pay, good working conditions, inspiring corporate culture, and skill development opportunities. Employers who acknowledge the emerging needs of workers and turn them into action will win in this era of talent shortage.”

Nguyen Tam Thanh, regional HR director of animal nutrition and health company Cargill in Vietnam and Thailand, said that as more and more workers prefer to change jobs to experience new work environments, factories could consider hiring from a labour supply company.

“Most factories now have direct contracts with 85 per cent of their workers, and the remaining are part-time employees or hired through other suppliers. But the latter ratio could gradually increase to 25 per cent or even 50 per cent”, she said.

Long An is now among the most attractive investment destinations in Vietnam. The province is boosting administrative reform, improving the business climate, increasing human resource training quality, and developing transport infrastructure to increase its attractiveness.

In the first five months of 2022, the province attracted over $400 million worth of foreign investment, ranking eighth among cities and provinces in Vietnam.

About ManpowerGroup Vietnam

ManpowerGroup is the leading staffing company in Vietnam, operating in the country since 2008. The group is fully foreign-invested and licensed to provide recruitment, staffing, and outsourcing services since 2008.

With offices in over 75 countries and more than 70 years of history, Manpower is the global leader in contingent and permanent staffing, providing organisations of all sizes with a continuum of staffing solutions to enhance business agility and competitiveness. With a thorough understanding of staffing trends and a deep pool of highly qualified candidates, Manpower can deliver talent and match the right individual to the right job.

By Bich Thuy

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