ISUZU Vietnam launches new multi-purpose SUV

The upgraded version brings a new, powerful look and improvements in design and technology. Combined with the durable genetic code available from the ISUZU brand, the mu-X 2025 is a multi-purpose SUV, serving individual, family, and business customers.

What makes the new ISUZU mu-X 2025 different, the company says, is that it targets individuals and businesses that highly value efficiency in every detail, seek durability on every journey, and desire a multi-purpose vehicle that can flexibly meet all needs from work to life.

The vehicle has a new look with the "Bold & Dynamic" design, carrying a spirit of innovation and dynamism in which customers will immediately feel the class and sophistication, ISUZU said.

Developing from the previous generation, the ISUZU mu-X 2025 continues to be improved to bring a relaxing, comfortable feeling to both the driver and passengers throughout the journey.

Adding safety technology is one of the important upgrades, bringing maximum peace of mind to the driver and comprehensive protection to passengers, especially families with small children. It achieved 5-star safety certification from ASEAN NCAP with a series of advanced active safety technology equipment, supporting users in all situations.

This engine is also widely used on ISUZU pickup trucks and SUVs in many Southeast Asian markets, where conditions are similar to Vietnam.

After the launch ceremony, ISUZU Vietnam will launch a series of experiential events to bring the new SUV closer to a large number of customers nationwide. The campaign includes a series of car display and test drive events.

Established in 1995, ISUZU Vietnam is a joint venture between Vietnam and Japan, specialising in importing, assembling, and distributing commercial and light commercial vehicles. With over 30 years of experience, the company offers a range of products including light, medium, and heavy-duty trucks, specialised vehicles, bus chassis, tractors, and the ISUZU D-MAX pickup truck and mu-X SUV.

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