AB InBev Vietnam launches activities to celebrate Global Beer Responsibility Day 2015

The event (GBRD) is part of the brewers’ year-round commitment to promote responsible consumption of their products.

On this day, all employees of AB InBev Vietnam- part of Belgian-based AB InBev, the world’s largest brewer- will work with supermarkets, retailers, and beer clubs to roll out the programme across the country, particularly in Hanoi, Ho Chi Minh City, Nha Trang city and Binh Duong province.

The programme also attempts to raise awareness among consumers through impactful activities such as promoting a responsible drinking spirit on social media as well as distributing leaflets and souvenirs to sellers and consumers at many supermarkets and restaurants.

“We’ve had an exciting year so far opening AB InBev’s new brewery in Binh Duong and continuing to bring world-class beer experiences to Vietnamese consumers. We are committed to investing in Vietnam, growing a healthy market by ensuring our products are always consumed responsibly,” said Ricardo Vasques, general manager of AB InBev Vietnam.

On an international scale, this year marks an important milestone for the GBRD as three of the world’s leading brewers - Anheuser-Busch InBev, Carlsberg and Heineken, as well as local brewers and beer associations - are joining forces to lead the GBRD.

“We know that by coordinating our activities and by making Global Beer Responsibility Day a truly collaborative effort, we can achieve much greater reach and impact with our programmes than if each of us acts alone,” said Carlos Brito, CEO at AB InBev.

“In fact, we look forward to continuing to work with any interested partners to develop programmes that promote responsible and moderate consumption,” Brito added.

The brewers will activate approximately 60,000 employees in 62 countries, with the goal of directly engaging more than one million consumers and close to one million retailers, and reaching another 10 million consumers through communications activities with drink driving and underage consumption prevention initiatives, bartender and server trainings, consumer education tools and brand-led responsibility campaigns, among many other initiatives.

Established in 2015, the Global Beer Responsibility Day is an annual industry-wide initiative, led by AB InBev, Carlsberg and Heineken, to highlight and reinforce the responsibility efforts conducted by brewers, wholesalers, retailers, government and enforcement officials, NGOs and other partners.