4 out of 5 Consumers Prefer LG 3D TVs, partners with Red Bull TV

In the month of October during a routine survey conducted on around 4,060 customers, it was found that 82 percent of the consumers prefer LG LED 47 inch LW 6500 model over the Samsung 46 inch LED D6600 and the Sony 46 inch LED EX720.

According to what Tim Barnes, the marketing manager of LG Electronics Australia Home Entertainments service told, the year was spent in deciding which one is better — passive technology or active technology 3D TV technology. Finally after many debates and surveys LG decided to go with passive technology than active technology as they believe that it is more comfortable and will be preferred more by the consumers.

Barnes also said that they first exposed both the formats to the customers and then interrogated which of two was a better option. They were also told by the cinema 3D challenge that consumers tend to prefer LG’s Cinema 3D TVs over other leading LED 3D TV brands.

Inspired by the well known Pepsi challenge, LG has now developed a new marketing campaign to be promoted in the cinemas, online and at the retail levels aiming to push the benefits of LG’s 3D technologies to the various retailers and customers around the world.

LG is also running a cash back promotion strategy which is limited to 3D Cinema Smart TV series wherein around 5,000 eligible customers would get upto $300 cash back. All the customers who buy a selected LG Cinema 3D TV along with a LG product such as a Blu-ray player will be eligible for the offer.

In order to produce the world’s first optical 3D glasses, LG has also partnered with Oakley brand of sunglasses so that customers would now get a peripheral viewing. The old traditional eye wear has now been replaced with Oakley’s street wear aesthetic. The glasses would be available at $159.95. However the less expensive LG passive 3D eyewear would also be available.

As per its partnership with Red Bull TV, free television applications would now be available for LG TVs. LG would now be provided with traditional Red Bull catalogue of extreme sports and adventure TV, apart from “culture” content such as fashion, art and film by Red Bull as well as from other third party providers.