Cisco System to increase investment in emerging countries

Asia-Pacific, Japan and Greater China is now reflects the highest total addressable market growth for Cisco globally with the revenue is about $36 billion in financial year of 2013.

This number is estimated to grow 7.4 per cent annually and reach $44 billion in financial year of 2016.

Given the potential growth in this region, Jaime Valles, president for Asia-Pacific, Japan and Greater China of Cisco, said in a Cisco Systems Partner Led Network conference that the firm would expand investments in emerging countries in this region to exploit the opportunities. This is one of five winning plays that Cisco will focus on in the future. The others are commercial and medium-size business, service provider, transformational customers and cloud.

Valles said Cisco would develop strong relationship with partners in emerging countries like Malaysia, Indonesia and Vietnam. “We have a lot of opportunities in those markets,” he said.

Stanimira Koleva, vice president for partner business group for Asia-Pacific, Japan and Greater China, said she saw huge opportunities to exploit customers in retail, consumer goods, manufacturing energy and telecommunications industries in this region, as more and more enterprises realise the important of information technology for their businesses.

During the Partner Led Network conference, Cisco also announced its new portfolio of small and midsize business solutions to support its partners in Asia Pacific, Japan and Greater China. The new portfolio will help partners better serve customers who are looking to increase productivity by enabling mobile employees to work and collaborate with a high degree of security.

Valles affirmed that Cisco would continue supporting its partners to expand customer network as a part of its business expansion in the future.

He also encouraged partners to take advantage of the smart and connected communities opportunities. “We’ve been taking about this for years, but it is a fact that when we talk about changing two-thirds of the lives of the world population and we have over 700 million people moving into cities. We’re going to need education, health and utilities,” said Valles.

Even the global economy is in turmoil, but Valles said this did not affect Cisco’s business. He said the growth of information technology industry was not necessarily linked to gross domestic product (GDP).

“In fact, we love the reduction in GDP,” said Valles. He added economic slowdown could give Cisco chance to win other competitors when some scaling back investments in markets where Cisco wants to expand.