Xiaomi 12 Pro and Xiaomi 12 officially launch in Vietnam

Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, the Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience.

Capture cinematic shots at any time

With the Xiaomi 12 Series, you can completely become a master of every scene with professional studio-quality photos under all circumstances, be it challenging lighting conditions or moving objects.

The Xiaomi 12 boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide-angle camera, with 8K recording capabilities on both the Xiaomi 12 Pro and Xiaomi 12.

The Xiaomi 12 Pro features its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased colour accuracy. Together with the 13MP ultra-wide-angle camera and 5MP telemacro camera, the Xiaomi 12 becomes a camcorder that can help us film life from different perspectives.

The Xiaomi 12 Series features the state-of-the-art Qualcomm® SnapdragonTM platform, and both the Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. This processor also boosts GPU graphic rendering capabilities by 30 per cent and energy efficiency by 25 per cent when compared to the previous generation.

All-around elevated entertainment experiences

The Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.

The Xiaomi 12 duo delivers incredibly vibrant images on an A+ rated AMOLED Dot Display with DisplayMate and TrueColor support. The Xiaomi 12 Series also supports HDR 10+. The Xiaomi 12 Pro is also an SGS Eye Care Display certified product, demonstrating Xiaomi's interest in the long-term visual health of users when used for many hours.

At the same time, the Xiaomi 12 Pro has redefined the concept of a high-end display with an extremely smooth viewing, scrolling, swiping, and sliding experience on its screen. The Xiaomi 12 has the most colourful display of a Xiaomi smartphone to date, with over 68 billion colours on its 6.28-inch full-HD+ display. Both feature AdaptiveSync 120Hz, for a vibrant, flicker-free, high-resolution display that conveys every detail impressively.

Integrated with Sound by Harman Kardon, the Xiaomi 12 Series creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich fine-tuning, clarity, and realism for all of your favourite entertainment programmes. The Xiaomi 12 Pro's four speakers, including two tweeters and two woofers, deliver clear soundbars and cover an amazingly diverse range of sounds.

To optimise core user experience further, the Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance.

Next-generation charging

To ensure the Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.

The Xiaomi 12 Pro features ultra-fast Xiaomi HyperCharge 120W charging. With a 4,600mAh battery that is fully charged in just 18 minutes when using Boost mode.

Meanwhile, the Xiaomi 12 is designed to fit a 4,500mAh battery into a compact body. Both devices support 67W wired turbocharging for a quick boost. The Xiaomi 12 Pro and Xiaomi 12 both take advantage of Xiaomi’s AdaptiveCharge, an intelligent charging algorithm that remembers and adapts to the user's charging habits, helping to prolong battery life.

Flagship capabilities packaged in an iconic design

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to the Xiaomi 12 Series’ iconic and user-centred design.

Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. All are available in grey, purple, and blue.

Cooperation with National Geographic and the most attractive photo contest of the year

Xiaomi also proudly announced the content partnership with National Geographic for the Xiaomi 12 Series called Proactive Action, produced for Xiaomi by National Geographic Creative Works.

It is a regional campaign coming to Vietnam where Xiaomi will shine a spotlight on the hidden spots and sub-cultures to uncover the vibrant behind-the-scenes heritage of the country.

At the same time, leveraging cooperation and sponsorship by reputable media organisations, Xiaomi Vietnam organises a photo and video contest through which users have the opportunity to share the best sources of personal inspiration through everyday moments.

The contest is nationwide, for users ranging from professional photographers to smartphone photography enthusiasts. The contest will officially take place from mid-April with a total prize value of up to $13,040, along with content partners National Geographic and press agencies in Vietnam.

“Not only focusing on bringing the latest high-end products to Vietnam, Xiaomi Vietnam always focuses on bringing the latest and comprehensive experience to consumers,” said Patrick Chou, general director of Xiaomi Vietnam.

“We believe that along with the newly launched Xiaomi 12 product series and strategic cooperation announcements, Xiaomi Vietnam will continue to bring more surprises to the Vietnamese market.”