Thailand Tourism Launches LISA Campaign

Thailand Tourism Launches LISA Campaign

The Tourism Authority of Thailand unveiled its new television commercial featuring BLACKPINK's Lisa as brand ambassador, inviting global travellers to experience the emotional diversity of Thai destinations.
Thailand to welcome 2026 with dual city countdown celebrations

Thailand to welcome 2026 with dual city countdown celebrations

Official New Year's Eve events will be held simultaneously in the northern province of Phayao and the southern border district of Su-ngai Kolok.
TAT launches global campaign to brand Thailand as healing destination

TAT launches global campaign to brand Thailand as healing destination

The tourism authority's new initiative promotes the country's wellness and traditional medicine offerings to international travellers.
Thailand rolls out top-tier health and hygiene tourism venue certification

Thailand rolls out top-tier health and hygiene tourism venue certification

The Tourism Authority of Thailand (TAT) has introduced the new SHA Extra Plus certification, with a new tier guaranteeing the highest practice for the health and safety of guests, with an enhanced protocol against the spread of COVID-19.
Thailand lowers domestic tourism targets

Thailand lowers domestic tourism targets

The Tourism Authority of Thailand (TAT) has downgraded its outlook for domestic tourism this year due to the economic downturn and a third wave of COVID-19.
Thailand’s tourism hard hit by COVID-19 pandemic

Thailand’s tourism hard hit by COVID-19 pandemic

Thailand is likely to welcome only 16 million foreign tourists in 2020, much lower than the pre-COVID-19 pandemic target of 40 million, according to the Tourism Authority of Thailand (TAT).