Vietnam’s tourism brand in need of methodical marketing strategies

Vietnam’s tourism brand in need of methodical marketing strategies

Vietnam’s tourism industry needs more methodical marketing strategies to encourage people to explore the country's hidden beauty and tap its potential.
Gen-Z  saying “meh” to social media

Gen-Z saying “meh” to social media

Factors that were once plus points that helped social networks develop rapidly with the younger generation are now becoming reasons for them to turn their backs on them.
Da Nang provides more assistance for Japanese tourists

Da Nang provides more assistance for Japanese tourists

The Da Nang Centre for Tourism Promotion will join hands with Sunrise Group Asia Co., Ltd. (Sunrise Danang) in supporting Japanese tourists.
Traditional media retains a vital role

Traditional media retains a vital role

On the occasion of Vietnam Journalists’ Day on June 21, businesspeople share with VIR their thoughts on contributing their utmost to the country’s development, alongside the strong support of the media.
Strong ties with media a must for business

Strong ties with media a must for business

Media has to ensure it is a balance weight, helping the business community cope with the increasing menace of fake news on social networks at present.