Ogilvy kicks off Ogilvy Vietnam Week 2019

Ogilvy kicks off Ogilvy Vietnam Week 2019

Ogilvy Vietnam Week will lure in 100 leaders of groups from across the Asia-Pacific region to discuss content creation, the impact of PR, and digital change.
Copyright transactions: sports as a money printing machine

Copyright transactions: sports as a money printing machine

With titanic profit and revenue from copyright transactions in the global sports market, Vietnamese firms need to craft plans to enter the global game.
Mainstream media remains key platform in digital era: experts

Mainstream media remains key platform in digital era: experts

Though new media platforms such as social media have become increasingly popular, mainstream media remains the major channel to promote the growing business community in Viet Nam, speakers said at a forum held on Friday in HCM City.
Digital media firm Yeah1 Group to make public debut next Tuesday

Digital media firm Yeah1 Group to make public debut next Tuesday

Yeah1 will start trading on the Ho Chi Minh City Stock Exchange next Tuesday, making history as the first Vietnamese media company to join the listed market.
Yeah1 may break record share value

Yeah1 may break record share value

Yeah1 is confident in the unit price of VND300,000 at which it plans to sell 7.8 million shares, beating Sabeco's record of VND230,000 by a long shot.
Press calls for financial help

Press calls for financial help

Vietnam Journalists Association deputy chairman Ha Minh Hue shines light on why he is advocating for a lower corporate income tax (CIT) on media organisations, to 10 per cent as applied to cultural field activities, to support the financially struggling press.
360 vision to find local digital opportunities

360 vision to find local digital opportunities

Social media marketing has emerged as a fashionable channel to drive business impacts.
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