K-beauty brand Purito Seoul enters OLIVE YOUNG US to accelerate North American retail push

K-beauty brand Purito Seoul enters OLIVE YOUNG US to accelerate North American retail push

Global K-beauty skincare brand Purito Seoul will launch in OLIVE YOUNG's new Pasadena store in the United States, marking a significant step in the brand's North American retail expansion as demand for Korean beauty products continues to grow across the region.