SABECO’s activities backing up key goals

SABECO’s activities backing up key goals

Along with the goal of instilling the pride of its domestic brands in the hearts of Vietnamese people, Saigon Beer Alcohol Beverage Corporation, known as SABECO, is aiming to do even more for the sustainable development of communities, in tandem with attaining strong business results for the year.
Bia Saigon Cup 2022 to be a festival of football

Bia Saigon Cup 2022 to be a festival of football

2022 marks an important milestone for this seven-a-side league with the companionship of main sponsor Bia Saigon, a loyal supporter of Vietnamese football.
Bia Saigon Coffee-infused Beer offers two great tastes in one

Bia Saigon Coffee-infused Beer offers two great tastes in one

Bia Saigon combined two of the most beloved drinks together in one to launch the Bia Saigon Coffee-infused Beer in Vietnam.
Bia Saigon pitches in with football support

Bia Saigon pitches in with football support

Through a revamped football tie-up, Saigon Beer-Alcohol-Beverage Corporation is scoring big in its branding strategy.
SABECO efforts help nation win big

SABECO efforts help nation win big

An initiative to support the training and development of young athletes at this year’s Southeast Asian Games has helped Vietnam come away with a record gold medal tally.
A sleek new look for Bia Saigon Special

A sleek new look for Bia Saigon Special

The makers of Bia Saigon, a brand from Saigon Beer-Alcohol-Beverage Corporation (SABECO), have been seeking new ways to satisfy consumers’ thirst through a new look and taste.
Bia Saigon celebrates Lunar New Year with families after a year of upheaval

Bia Saigon celebrates Lunar New Year with families after a year of upheaval

Bia Saigon and the Communist Youth Union bring joy to workers and volunteers of the Youth Union, who volunteered in the pandemic prevention efforts in 2021.
SABECO donates 2,000 free tickets under “Tet-One Home” to spread New Year unity

SABECO donates 2,000 free tickets under “Tet-One Home” to spread New Year unity

2,000 workers and university students will receive free tickets from Bia Saigon to return to their respective hometowns for the Lunar New Year.
Sabeco launches new Bia Saigon Chill with deep cold filtered technique

Sabeco launches new Bia Saigon Chill with deep cold filtered technique

Sabeco announced its new product, Bia Saigon Chill, which has been produced with cold filtered technique, bringing a refreshing and unique taste.
Deepening the roots of Vietnam’s No.1 beer company

Deepening the roots of Vietnam’s No.1 beer company

SABECO is now harvesting the fruits of responding to a changing business landscape and adapting to shifting consumer attitudes.
Sabeco transformation: a strategy combining global and local expertise

Sabeco transformation: a strategy combining global and local expertise

Since Sabeco embarked on a transformation agenda to strengthen its capabilities and modernise its governance system, it has been reaping positive results.
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