Shopper expectations - UPS pulse of the online shopper
To succeed in today’s dynamic retail market, businesses are compelled to understand consumer expectations, shopping behaviours and channel preferences at every stage of the customer journey. The study reveals that convenience often drives decisions, while relevant and transparent information seals the purchase.
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| Shopper Expectations |
What the stars mean:
★ Poor ★ ★ Promising ★★★ Good ★★★★ Very good ★★★★★ Exceptional
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