the story of phuc longs 50 year journey

The story of Phuc Long's 50-year journey

A reputation can take years to build but seconds to break. Following a mega-deal with Masan Group, Lam Boi Minh, founder of the Phuc Long Coffee & Tea brand, spoke with VIR's Thanh Van about his expectations for the future of Phuc Long while taking a look back at the 50-year-old brand.
masan groups ma strategy paying off

Masan Group’s M&A strategy paying off

Masan Group’s active engagements in mergers and acquisitions has helped it gain entry into new sectors in recent years and complete its retail consumer ecosystem.
drinks chains tinker with new models

Drinks chains tinker with new models

Many beverage chains have been forced to close their out-of-date business models, despite being effective during the pandemic and being good for brand building.
coffee chains ditching kiosk model

Coffee chains ditching kiosk model

Changes in operating patterns are taking place at many beverage chains as the number of kiosks begins to dwindle, making way for the return of flagship stores.
bubble tea players wrapping up expansions to conquer the vietnamese market

Bubble tea players wrapping up expansions to conquer the vietnamese market

Many bubble tea makers are expanding their operations to conquer the domestic market, which is estimated an equity valuation of nearly $400 million.
vietnam remains huge potential market for bubble tea

Vietnam remains huge potential market for bubble tea

Vietnam is a huge potential market for the bubble tea business. This drink is gradually becoming a favourite and popular drink among generations Y and Z.
behind the 455 million valuation of phuc long

Behind the $455 million valuation of Phuc Long

With the synergy of resources from Masan’s consumer-retail ecosystem, Phuc Long has quickly scaled up its operation in terms of revenue, stores, and enterprise valuation.
coffee chains shaking up habits and business tactics

Coffee chains shaking up habits and business tactics

The United States and Vietnam, with the high consumer demand and fast-growing markets, are continuing to be promised lands for coffee and beverage brands on both sides.
masans acquisition of phuc longs stakes showcases the leading advisory expertise of vcsc

Masan's acquisition of Phuc Long's stakes showcases the leading advisory expertise of VCSC

Masan's latest deal with popular tea and coffee chain Phuc Long, which led the former to acquire the majority stakes in the latter, was accompanied by experienced and long-standing partners of Viet Capital Securities.
coffee giants tinkering with formula

Coffee giants tinkering with formula

Big-name cafe and beverage brands such as Starbucks, Highlands Coffee, and Phuc Long are promoting the development of kiosk models and closing larger stores in central areas – but it remains to be seen whether this strategy will bring long-term success.
stable figures for ma as groups rebuild

Stable figures for M&A as groups rebuild

Dealmaking in Vietnam is showing signs of recovery after a subdued year, and domestic figures are even surpassing pre-pandemic levels.
masan continuous to open cvlife stores with integrated multi experience

Masan continuous to open CVLife stores with integrated multi-experience

Masan has been continuously opening multi-experience stores CVLife to integrate more services from its latest acquired startup Mobicast. At CVLife stores, customers can buy necessities at WinMart+, make financial transactions at Techcombank, buy medicine and functional foods at Phano, enjoy famous Phuc Long tea and coffee, and soon use Mobicast’s digital services.
coffee and beverage chains fire up competition with kiosks

Coffee and beverage chains fire up competition with kiosks

Cooperating with other brands to develop a kiosk model may not only help coffee and beverage chains save costs on opening stores, but also increase competition and create a breakthrough in market share.
masan partners phuc long to develop phuc long kiosks at vinmart stores nationwide

Masan partners Phuc Long to develop Phuc Long Kiosks at VinMart+ stores nationwide

Today, The Sherpa Company Limited – a subsidiary of Masan Group (HSX: MSN) ­­­­­­– announced the signing of definitive agreements to acquire 20 per cent stake in Phuc Long Heritage JSC.
phuc long industrial park to hail fresh investment

Phuc Long Industrial Park to hail fresh investment

Functioning as the bridge between the northeast and Mekong Delta’s pivotal economic zones, Phuc Long Industrial Park has grown into an investor magnet in the southern province of Long An.