Oppo building out a culture of gratitude

Oppo has become a beloved brand for Vietnam customers

Founder of Watami Group (Japan), Mike Watanabe, has recently stated their motto to the media, which is “to be the company getting the most ‘Thank yous’ on the planet".

“Each entrepreneur has its own orientation and style, many aim to raise revenue, some desire to make big profit. For Oppo, receiving more 'thank yous' from our staff and customers is our greatest aspiration. In fact, if we receive more compliments and satisfaction from others, we will produce better results in business growth.”

Saying “thank you” is part and parcel of social etiquette. This has become a standard for judging manners and upbringing.

In business, showing gratitude does not only bring happiness to recipients, it fixes problems and untangles relationships. Furthermore, a compliment is commonplace for friendly customers, but giving it to rivals is a far rarer occurrence.Indeed, it is the rivals who push the company to go beyond its limits and foster creativity to bring innovative products to the market.

At the same time, in business, expressing gratitude is one part of defining brand culture. Bestseller author Peter Economy, author of books like Managing for Dummies, The Management Bible, and Leading through Uncertainty, used to say that businessmen, entrepreneurs, or brands should show deep gratitude to seven key groups of people. They are staff, customers, suppliers, middle managers, consultancies, residents, friends, and family, who play important roles in the operation and development of a business.

Oppo showers customers with strong compliments through its "Because of you" strategy

Oppo has been steadily building a culture of gratitude over the past 10 years in Vietnam. The “Thank you for connection” programme has been running for five years in Vietnam. The company sent heartfelt “thank you” messages to all supporters for choosing and connecting with Oppo.

Using Oppo smartphones, people can achieve high-tech as well as real-life connectivity by creating meaningful memories and bringing people together to shares moments of happiness.

Oppo's public "thank you" to Thegioididong

2020 marks an important turn for Oppo by signalling the start of a new development phase with the ambition to become a tech leader. Lately, Oppo has developed another campaign titled “Because of you” to send their gratitude to customers, partners, and competitors. The event drew attention to Oppo's oncoming products with the message “Look forward to the ultimate”. On its website, Oppo says the “#Because of you” campaign positions customers, partners, press and media agencies, and rivals as the catalysts for the brand to improve and develop itself.

A culture of gratitude helps tighten the relationship between Oppo and its supporters. By saying “thank you”, the brand shows deep gratitude to supporters.