It is the season of giving

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Now it’s time to prove how thankful we are with our wallets. But don’t think of the season of giving as an obligation. Think of it as an opportunity.

Everything you purchase is an investment, even gifts. During the giving season, good feelings are reciprocated. Businesses thrive on good feelings. Use this time to give back to all the people with whom you did business this year. It won’t be long before that investment pays for itself.

Holiday greeting cards are a nice touch. They’re a polite gesture and a good way to show clients your appreciation. Use a company database to make a list of your greeting card recipients and send them out (by mail, not electronically) on behalf of your company. Make the letter say something like, “Happy Holidays from everyone at [your company name]. Here’s to another great year for a great client.” Then sign it. Send out holiday cards to your employees as well. These cards can be a little more informal. And, depending on the size of your company or your familiarity with your employee, you can add a personal message.

Also, for important clients feel free to shoot the works and send them something more expensive like a gift basket or an edible arrangement. Just remember to keep it tasteful (no pun intended). Feel free to send your closer, more valuable employees a larger gift as well. Maybe a bottle of wine or a gift card. Just make sure you do it discretely. You don’t want other employees to think they are any less valuable to the company. Generous gestures like this can really make a positive difference in worker productivity.

The holiday season is a perfect opportunity to reach out to former clients and drive in more business. It’s also a great opportunity to increase office moral. People like to be remembered during this time of the year. More importantly, you want them to remember you.

Source: forbes.com
Source: http://www.navigossearch.com