Isentia named international communications research and measurement company

Besides winning the highest accolade at this year’s International Association for Measurement and Evaluation of Communication (AMEC) Awards in London, Isentia also won three gold medals for its insights research and a total of eight awards, as well as a Lifetime Fellowship for CEO John Croll.

The awards were presented during the Gala Dinner at the Eighth International Summit on Measurement, the key global conference addressing innovation in communications evaluation.

Isentia won the following categories: Communications Research and Measurement Company of the Year; Best Use of Social Media Measurement and Best Measurement of a Consumer Campaign. New Zealand-based Media Insights Consultant Alex Gyde won AMEC College Student of the Year. The company also won the Plain English Award for simplicity in campaign effectiveness measurement reporting.

“This award, for the second year running, and all our other awards, shows how driven our Isentia team are to provide world leading insight to our clients, working across social and traditional media to provide the whole picture. These insights form a crucial and fast growing part of our media intelligence services for our clients,” said Isentia CEO John Croll. “I congratulate the team across all of our 11 markets in the Asia-Pacific region.”

Isentia is Asia-Pacific’s leading media intelligence company, providing over 5,000 clients with information, analysis, content and advice 24/7. Isentia has over 1,200 employees across 15 countries filtering information from over 250 million online conversations, 5,500 print, radio and television media outlets per month, along with creative content makers providing best practice digital marketing solutions.