Gojek today (November 18) announced the expansion of its GoCar service for all users in Ho Chi Minh City in a move to intensify the competition in the local ride-sharing market.
|Gojek has launched GoCar for all customers in Ho Chi Minh City |
This follows GoCar’s initial launch in Ho Chi Minh City in August 2021 to transport frontline healthcare workers. The expansion of GoCar to the wider public demonstrates Gojek’s continued commitment to provide new options for users, while supporting the city’s drive to prevent the spread of the virus.
Duc Phung, general manager of Gojek Vietnam said, “When we launched GoCar in August this year to support frontline healthcare workers amid the severe COVID-19 pandemic, we promised that we would extend the GoCar offering to the wider public when the situation became safer and restrictions were eased. The launch of GoCar for all users in Ho Chi Minh City is therefore a very significant milestone. Besides being able to offer our users another high-quality transport option, we are very happy because the opening up of transportation services also means that the city is recovering."
In general, the ride-hailing industry and public transportation services have been adhering to the 5K regulations. Amid the heightened pandemic outbreak, however, users have expressed greater concerns on the risk of infection, so Gojek has taken extra steps to keep riders and driver-partners safe, with the introduction of the GoCar Protect service line.
GoCar Protect gives added protection to users by including features that prevent potential virus spread. Firstly, all GoCar driver-partners are guaranteed to have received two doses of a COVID-19 vaccine – this information will be visible on the Gojek app when users book a trip. All cars will also be equipped with sanitisers, a transparent protective shield to separate driver-partners and riders as well as a SHARP air purifier which can neutralise up to 99.4 per cent of airborne viruses. GoCar is the only four-wheel ride-hailing service in Vietnam to provide in-car air purifiers.
Gojek plans to extend its GoCar service to Hanoi soon, and will add more service lines outside of GoCar Protect when the COVID-19 pandemic situation further improves.
Vietnam has recorded one of the highest ride-hailing market values in recent years. The country’s economic development and expanding internet economy have created a premise for its currently booming ride-hailing segment. GoJek's expansion into car ride-hailing segment is expected to intensify the competition in the market with key players like Grab, Be, and FastGo among others.