Crazy Domains Unveils ‘It’s AUstralian for BIG Ideas’ Campaign to Highlight .au Domain Power

SYDNEY, April 2, 2025 /PRNewswire/ -- Crazy Domains, an Australian leader in domain registration and online solutions, is launching a campaign supported by the .au Domain Administration (auDA), the organisation responsible for administering the AU family of domain names, relied on by internet users in Australia and around the world. The campaign aims to create awareness about what businesses need in today's world to succeed online.

At the heart of the campaign is the message: "It's AUstralian for BIG ideas", which emphasizes the pain points businesses face today. Through a light-hearted four-part video series, the campaign highlights how modern solutions are available to address these needs. Crazy Domains aims to empower even the smallest businesses to move beyond personal email accounts, reliance on social media alone, and the uncertainty of where to begin their online journey. It's about standing out, building credibility, and leveraging the right tools to compete in an increasingly global marketplace.

The campaign aims to reshape the perception of .au Domain Names by highlighting the following:

• The Importance of Local Domain Names – Showcasing how a .au Direct is easy to remember, uniquely Australian, and enhances brand identity for a strong and trusted online presence. auDA's research has shown that 50% of Australian consumers surveyed say they only shop on websites ending in .au - speaking to the levels of consumer confidence in .au domain names.
• Easy Tools to Get Your Website Live in Minutes – Demonstrating how SMBs as complete beginners can effortlessly launch a website in minutes using Crazy Domains' AI-powered Website Builder. Every .au Direct purchase comes with a 90-day website builder trial.
• An Email That Means Business – Highlighting the value of a professional branded business email that increases your authenticity and credibility of your business and communication in a world where online scams and threats are growing by the day. Every .au Direct purchase comes with a 30-day business e-mail hosting trial.
• An Online Presence is Vital for Small Businesses – Emphasizing the necessity of an online presence in today's digital world where Australians rely on the internet to products, services and information. A social media presence is great for brand awareness, but auDA research shows that 3 in 4 Australian consumers will only purchase from a business online if it has a website.

"Our mission is simple – to make it easy for Aussie businesses to succeed online," says Hendrik Kruizinga, Vice President APAC at Crazy Domains. "Supported by auDA's Co-Marketing Program, we're not only helping Aussie businesses get online but also ensuring they have the right tools to grow and scale with a .au Direct Domain Name."

This campaign underscores the power of local branding and the importance of having a strong, professional online identity. Crazy Domains invites all aspiring and established businesses to seize this opportunity and start their online journey today.

For more information about the campaign, visit crazydomains.au.