Carlsberg’s community values woven into the heart of business

June 10, 2021 | 17:57
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Living the purpose of “brewing for a better today and tomorrow”, for nearly 30 years now Carlsberg Vietnam has been facing down local challenges through its core brand Huda, working relentlessly towards a well-developed, strong-bond central community.
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Huda donated 6,000 gift packs for six hard-hit central provinces during the destructive floods in 2020

Since the establishment of its business, Carlsberg has made an uncompromising stance in harmonising profitability and sustainability. Across the globe, every business unit of Carlsberg Group operates to create sustainable value growth in optimising the balance between volume, margins, profit, and cash.

Setting itself tremendously ambitious targets under the Together Towards ZERO programme, the group has been making remarkable headways towards its four targets in this regard – zero carbon footprint, zero water waste, zero irresponsible drinking, and a zero accidents culture by 2030.

In each market and country, the group sets its footprint, and Carlsberg not only strives to offer a best-in class drinking experience and become local consumers’ first choice of beverage but also to contribute to the communities. This is no different in Vietnam, where the company has tied its success to that of the region and its communities through its keystone brand Huda – a beer brand from central Vietnam, for central Vietnam.

Accompanying the local community at every turn, Carlsberg Vietnam and Huda are consistently supporting the local life under various challenges and stimulating the sustainable growth of the region.

While providing donations for COVID-19 and flood relief in a year of extraordinary disruptions, Huda has long been promoting the social and cultural growth of the people of central Vietnam through practical and meaningful activities. The company distributed 9,000 care packages through its latest annual Lunar New Year holiday gift-giving programme to help underprivileged families share the festive joy. At the same time, the company has collaborated with local television stations in Nghe An, Ha Tinh, Quang Binh, and Quang Tri provinces to host “Love Connection” programmes to support those in need and encourage the larger community to also share their blessings with the less fortunate.

Cherishing the local cultural values and tightening the bond between central communities have also been a key drive for brands’ dynamic activities. In the form of music, sports, and games, Huda’s celebrations such as a Lunar New Year music event and beach soccer festival have all drawn out young and old to celebrate together.

While fostering culture, unity, and respect for the environment, it is perhaps the “Fresh water for Beloved Central” initiative that manifests Carlsberg Vietnam and Huda’s commitment to bettering lives across central Vietnam. Initiated in 2019, Huda has been working with local authorities to extend access to clean water for households in Nghe An, Ha Tinh, Quang Binh, Quang Tri, and Thua Thien-Hue.

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Seven projects of “Fresh water for Beloved Central” have resolved water shortages for nearly 20,000 locals

In the first two years, Huda implemented seven projects to the benefit of nearly 20,000 people, doing away with the daily struggle to find clean water.

Fresh water for Beloved Central has addressed urgent health and economic needs by offering sustainable access to an essential aspect of project beneficiaries’ lives, resulting in tremendous improvements in their living conditions. This year, Huda will continue the programme in Nghe An, Ha Tinh, Quang Binh, Quang Tri, and Thua Thien-Hue, providing thousands more households with stable access to clean water for a healthier and more sustainable life.

With its deep understanding of local needs developed through more than 30 years of steadfast companionship with the people and communities of central Vietnam, Carlsberg Vietnam and Huda continue to strive to enrich residents’ lives and accompany the sustainable development of Vietnam.

Huda is a brand of Carlsberg Vietnam, a member of Carlsberg Group Denmark. “Fresh water for Beloved Central” is Huda’s long-term corporate social responsibility campaign, which was launched in 2019 in order to tackle the shortage of clean water that central Vietnamese residents encounter every day. In the first two years of implementation, seven projects have been completed, bringing stable water supply to nearly 20,000 people in central Vietnam.

In 2021, the programme is in its third year with five more projects implemented in Nghe An, Ha Tinh, Quang Binh, Quang Tri, and Thua Thien-Hue, with expectations to help thousands of people access clean water, bettering living conditions and fostering long-term economic growth.

For more information about Huda and the Fresh water for Beloved

Central programme, please visit:

By Tom Nguyen

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