Can Passes On, Earth Lives On campaign promoting use and recycling of aluminum cans

Football player Quang Hai and Miss Universe Vietnam 2018 H'Hen Nie have joined the MoNRE campaign promoting the use and recycling of aluminium cans for environmental protection

Responding to the prime minister’s call to minimise the consumption of single-use plastic items and changing consumer habits towards the use of environmentally-friendly and high-value recyclables, the Ministry of Natural Resources and Environment (MoNRE) partners with TBC-Ball Beverage Can Vietnam Ltd. (a subsidiary of Ball Corporation – a global aluminium beverage packaging manufacturer) to launch the "Can Passes On, Earth Lives On" campaign with media support from T&A Ogilvy, a leading PR agency in Vietnam.

The campaign aims to raise public awareness about the environmental friendliness and infinite recyclability of aluminium beverage packaging products such as aluminium cans, bottles and cups.

“In recent years, the MoNRE has put in significant effort into communication initiatives to support the government's environmental sustainability and anti-plastic policies and directives,” said Vu Minh Ly, deputy director at the MoNRE Communications Centre.

“This has meant working hard to raise awareness of environmental protection and to let businesses understand that the old ‘take-make-waste’ model is not working, thus, move toward a more circular economy with sustainable and environmentally friendly approach. We hope that this campaign will help widely spread the word about the advantages and environmentally-friendly benefits of aluminium beverage cans and encourage consumers to use and recycle aluminium cans for a green and clean Vietnam,” Ly added.

Ramon Arratia, global director of Public Affairs at Ball Corporation said: “Sustainability is always a core value in all of our business activities. We are very pleased to partner with the MoNRE to launch this campaign, marking a remarkable milestone in our efforts in raising public awareness about the environmental friendliness of aluminium beverage packaging solutions in Vietnam to encourage consumers to use and recycle aluminium cans for a green and clean Vietnam.”

According to The Aluminum Association, 75 per cent of the aluminium ever produced since 1886 is still in use today.

In fact, aluminium beverage can is the world’s most recycled beverage container, global recycling rate being 69 per cent. With infinite recyclability and only taking 60 days to recycle a used beverage can into a new can, the choice and consumption of aluminium beverage can have been really creating a sustainable lifestyle, as well as supporting Vietnam to promote the circular economy.

The Can Passes On, Earth Lives On campaign also receives positive support from two prominent ambassadors, Miss Universe Vietnam 2018 H’Hen Nie and national football player Nguyen Quang Hai.

“I am very honoured to be an ambassador for this campaign and look forward to making a meaningful contribution and helping raise awareness. Protecting the environment can bring so many many community benefits,” said H’Hen Nie.

Her fellow ambassador Quang Hai added: “Using aluminium cans is a practical and easy habit that everyone can adopt to help the environment. Through this campaign, my hope is that I can help people better understand the environmental benefits of aluminium cans and change their consumer habits.”

The campaign was officially launched on January 11 and will run until February 5 in parallel with the challenge “Pass on The Longacy”. Anyone can take part by creating and uploading a video following a set of instruction. The best videos will be awarded valuable prizes and will be used in the campaign closing video.