BAEMIN continues its journey to win Vietnamese consumers' hearts

BAEMIN continues to rank first in customer satisfaction for the second consecutive year

Last year, the food delivery application BAEMIN quickly expanded its service from three cities at the beginning of the year to 21 cities as of now, serving more customers every day. Regardless of the significant expansion, customer experience remains the key focus of BAEMIN’s strategy and direction.

Jinwoo Song, CEO of BAEMIN Vietnam said, “In order to develop sustainably in an extremely competitive industry like online food delivery, BAEMIN has been striving constantly to become the trusted choice to deliver the best experience to our customers and stakeholders in Vietnam.”

He added, “I am also delighted to see BAEMIN ranking first in customer satisfaction according to the latest market report. This result encourages BAEMIN to try harder in bringing further unique and interesting experiences to our stakeholders. In the future, our ambition is to position BAEMIN as a sympathetic friend who can help customers lead a better and more convenient lifestyle.”

BAEMIN is also the leading food delivery application in Vietnam when it comes to geographical coverage with its service available across 21 cities

Besides its achievements in business growth and delivering optimal experience to the customers, BAEMIN is also active in creating sustainable values ​for ​merchant- and rider-partners as well as the community, especially during the recent lockdowns.

In addition to the initiatives that aim at unleashing the merchants’ potential, BAEMIN also introduced the BAEMIN Zone campaign during the last months of 2021 to help merchants and partners promote their visibility by painting their stores with the signature mint colour and creating a unique impression to attract new customers. The campaign is currently developed within downtown areas with high traffic.

As for rider-partners, not only does BAEMIN put together training programmes to improve their knowledge and skills to help them increase their income, but the company also focuses on building a community to help their partners connect and enrich their wellbeing. During Lunar New Year, BAEMIN launches the campaign "Tet Kindness with BAEMIN riders" to express gratitude to outstanding individuals as well as spread positivity and share meaningful gifts in hope of helping the riders in need alongside their families to have a happier Lunar New Year.

During the recent lockdowns, Kim Bongjin, founder of BAEMIN also contributed over $880,000 to Vietnam's COVID-19 Vaccine Fund. Furthermore, BAEMIN collaborated with the Ho Chi Minh City Youth Union to gift more than 6,000 free meals and 1,000 welfare bags to disadvantaged people.

With the plan to improve and expand new businesses in 2022, BAEMIN hopes to serve more customers across Vietnam and help everyone lead a more positive and proactive lifestyle.

BAEMIN has been striving constantly to become the trusted choice to deliver the best experience to customers and stakeholders in Vietnam