American Apparel chooses Oracle's ATG Web Commerce

January 18, 2012 | 15:36

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American Apparel, a manufacturer, distributor and retailer of branded fashion apparel, has chosen Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications to help grow its global, multi-channel retail business.

American Apparel will use the Oracle applications to deliver a personalised customer experience across all channels and touchpoints, including the web, contact center, mobile devices, social media and in stores.

“American Apparel has a large, talented ecommerce team and we needed a platform and tools to fit our growth and customer service needs,” said Stacey Shulman, CIO, American Apparel. “Oracle ATG Commerce solutions provide us a scalable platform with the flexibility and intelligence to personalise our offerings and drive our online growth.”

The firm selected Oracle because it required a scalable, reliable platform with the ability to personalise offers, cross-sell merchandise and extend the commerce environment to meet specific requirements.

The implementation is part of a larger business strategy in which the retailer will grow revenue, reduce inventory costs and extend its commerce and merchandising operations worldwide.

“Oracle solutions will enable American Apparel to create a strategic advantage across channels and international markets,” said Mike Webster, senior vice president and general manager, Oracle Retail. “The Oracle ATG Commerce platform is ideally suited to optimising operations and personalising the customer experience at every touchpoint.”

By Song Ngoc

vir.com.vn

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